13 Best email marketing software for e-commerce stores in 2025 (Tried and Tested)

Last updated on June 27th, 2025 at

Kartik Sharma

Reviewed by Email Marketing Expert

Kartik Pandit, Founder of WPKartik

6+ years of experience helping eCommerce stores boost revenue through high-converting email campaigns.

🔗 LinkedIn |
📘 More About Kartik

So, you’ve got an e-commerce store and some awesome products. But you’re probably wondering: How do I get more people to buy from me? Well, guess what? One of the best ways to boost sales and keep customers coming back is through email marketing.

Don’t worry if you’re new to this – you’re not alone! Email marketing might sound like a fancy term, but it’s basically just sending emails to your customers to keep them engaged, share exciting updates, and encourage them to buy again. And the best part? You don’t need to be a tech genius to do it. All you need is the right email marketing software that can help you send professional emails without all the complicated stuff.

Best email marketing software for e-commerce stores in 2025

In this blog post, we’ll break down 13 of the best email marketing software for e-commerce store, keeping things super simple and easy to understand. So, grab a coffee, sit back, and let’s dive into it!

Why Email Marketing Is a Game-Changer for Your Store

Before we talk about the platforms, let’s quickly chat about why email marketing is so important for your business.

Think about this: You have a store, you’ve got products, and people love what you offer. But how do you get them to keep coming back? And how do you remind them about all the great stuff you’re selling?

That’s where email marketing comes in. It’s like sending a personal message to your customers, letting them know about sales, new products, or reminding them about their abandoned carts (oops, we all forget sometimes!).

The best part? Email marketing is cost-effective. You don’t need a big budget, and you can measure exactly how well your emails are doing. Plus, it helps you stay connected with your customers and build relationships with them – it’s like making a friend who brings you business!

Key Features to Look for in an Email Marketing Software for E-commerce store

Before we jump into the tools, let’s look at the key features you should keep an eye out for when choosing the best email marketing platform for your e-commerce store:

  1. Easy-to-Use Templates: You don’t need to be a design expert to make your emails look great. The platform should offer easy-to-customize templates that you can adjust to match your store’s look and feel.

  2. Automation: This is a biggie! Email automation means you can set up emails that send automatically, like welcome emails, thank you messages after a purchase, or even reminders for customers who left items in their cart.

  3. Customer Segmentation: This means you can send targeted emails to different types of customers based on their interests, previous purchases, or where they’re located. This way, your emails feel more personal and relevant.

  4. Integration with Your E-commerce Store: Make sure your email platform can easily connect with your online store (like Shopify or WooCommerce). This will save you a lot of time and effort.

  5. Analytics: You’ll want to know how well your emails are performing. Look for platforms that give you simple and clear reports on open rates, click rates, and how much money you’re making from your emails.

Best Email marketing software for Ecommerce stores

🚀 Best for Ecommerce But Cost more: Klaviyo

Why? Hyper-personalized targeting + tight Shopify integration + advanced analytics.

  • 🛒 Pre-built flows: cart abandon, post-purchase, win-back, and more
  • 💰 Free up to 250 contacts; paid plans scale by list size

Perfect for Shopify stores that want razor-sharp email targeting and real-time data insights.

💎 Best All-in-One Platform for Ecommerce store in budget: ActiveCampaign

Why? Full CRM + automation + advanced segmentation based on behavior.

  • 💡 Personalized emails at scale
  • 💰 Starts at $15/month for 500 contacts

Perfect for serious eCommerce businesses focused on growth and conversions.I highly recommended to go with 

 

💼 Best for Ecommerce Stores that have low budget: Omnisend

Why? Email + SMS + Push notifications in one platform with pre-built eCommerce workflows.

  • 💸 Free for up to 500 emails/month
  • 🔥 Paid plans start at $16/month

Perfect for mid-level stores that want to hit more channels without switching tools.

 

 

🏆 Must choose if you are a begginer: MailerLite

Why? Drag-and-drop automation, deep segmentation, and a generous free plan.

  • 💰 Starts at just $15/month for up to 500 contacts
  • 🔄 Integrates with Shopify, WooCommerce, BigCommerce, and more

Perfect for new store owners who want automation without a steep learning curve. but Automations are not too good.

💬 Pro Tip from Kartik:
Best email marketing software for ecommerce stores are, MailerLite
or Omnisend are the top software if you are a begginer, 

Omnisend is a great email marketing software for ecommerce store if you have less budget but make sure Mailerlite Automation are basics that can limit you on the otherside Omnisend have everything that you need to run your ecommerce marketing campaign.

Try ActiveCampaign or Klaviyo for Better experience and if you don’t want to feel Limited.

these are best email marketing software for ecommerce if you have budget to use Activecampaign and Klaviyo then you should use it once while activecampaign cost you less in the comparison of Klaviyo

Best email marketing Software for e-commerce

1. Klaviyo – Power-Packed Email Marketing for Serious eCommerce Growth

Klaviyo Onboarding Flow on Web | Page Flows

🎯 Tool Spotlight: Klaviyo

🏆 Best For: Data-driven email & SMS marketing for serious eCommerce growth

📊 Deep Customer Insights & Smart Segmentation
🔁 Advanced Automation Flows (Email + SMS)
🔗 Real-Time Integration with Shopify, WooCommerce, BigCommerce
📈 Powerful Analytics & Revenue Tracking


Pros:

✅ Super-personalized automations using real-time customer behavior
✅ Seamless Shopify integration with detailed product & order data
✅ Built-in SMS marketing alongside email
✅ Visual flow builder with tons of automation triggers


Cons:

⚠️ Steeper learning curve for beginners
⚠️ Pricing increases quickly as your contact list grows
⚠️ Some features (like predictive analytics) may be overkill for small stores


Why it’s great for eCommerce:

Klaviyo is made specifically for online stores. Whether it’s sending a VIP discount, recovering abandoned carts, or triggering emails after browsing a product — Klaviyo helps you send the right message at the perfect time, across both email and SMS, to increase sales and retention.

If you’re running an online store and want to go deep into customer data, create powerful automations, and get high-converting results, then Klaviyo might be just what you’re looking for 🔥

It’s built especially for eCommerce and works amazingly well with platforms like Shopify and WooCommerce 🛒

Let’s keep it simple and see what makes Klaviyo stand out 👇


🔑 Key Features

Data-Driven Email Marketing
Klaviyo tracks everything — who clicked what, who bought what, and when. Then it helps you send super-personalized emails based on that data 📊

Advanced Automation (Flows)
You can set up flows like welcome emails, cart recovery, birthday discounts, and more — all based on customer behavior 🧠

Great Shopify Integration
Klaviyo is known for working perfectly with Shopify. All your customer and product data is synced in real-time ⚡

SMS Marketing Too!
Besides email, you can also send text messages (SMS) to your customers — all from the same dashboard 📱


✅ Where Klaviyo Does a Great Job

📈 Powerful Customer Insights
You can see what your customers do — not just email opens, but which products they like, how often they shop, and more. This helps you send super-relevant emails.

🧠 Smart, Personalized Automations
Klaviyo’s flows are highly customizable. You can build flows for different situations — like VIP customers, product-specific follow-ups, and more.

💬 All-in-One: Email + SMS
Want to send a quick promo text or cart reminder? You don’t need a separate tool — Klaviyo handles both email and SMS together.

🔄 Real-Time Sync with eCommerce Stores
Your store data stays fresh. So when someone places an order or views a product, Klaviyo knows instantly and can act on it.

📦 Built for eCommerce First
Klaviyo isn’t a general email tool — it’s designed with online stores in mind. So everything just fits better for eCommerce businesses.


🛠️ Where Klaviyo Needs Improvement

💰 Pricing Can Be Expensive
Klaviyo gets pricey as your email list grows. It’s more expensive than tools like MailerLite, especially for small businesses just starting out.

👨‍🏫 Not Beginner-Friendly
If you’re new to email marketing, the dashboard and features might feel overwhelming at first. It’s powerful — but not the easiest tool to learn.

📱 SMS Is Only Available in Some Countries
SMS marketing isn’t available everywhere, and pricing for SMS can add up quickly. Make sure it fits your audience and budget.

⚙️ Some Features Require More Setup
Klaviyo gives you tons of control — but that also means more time setting things up compared to simpler tools.


💵 Pricing

  • Free for up to 250 contacts and 500 email sends/month

  • Paid plans start around $20–$30/month and go up as your list grows

  • SMS is priced separately based on usage

💡 It’s one of the pricier tools, but offers deep eCommerce features in return.


 If you’re running a serious online store and want to build powerful, personalized customer journeys, Klaviyo is one of the best tools out there 💼

It’s not the cheapest, and not the easiest for beginners — but if you want to grow your revenue with smart email + SMS marketing, Klaviyo is worth the investment 💸📬

Checkout Klaviyo for free

Omnisend – All-in-One Tool for Email, SMS & Push in budget🚀

best email marketing platforms for e-commerce - 1. Omnisend

 

🚀 Tool Spotlight: Omnisend

💼 Best For: Multi-channel automation across Email, SMS & Push

  • 📱 Multi-Channel Messaging (Email, SMS, Push)
  • 🧠 AI-Powered Product Recommendations
  • 🔄 Pre-Built Automation Workflows
  • 🛒 Direct Integrations with Shopify, WooCommerce & BigCommerce

Pros:

  • ✅ Simple yet powerful automation builder
  • ✅ True multi-channel support to maximize engagement
  • ✅ Scales beautifully with growing e-commerce brands

Cons:

  • ⚠️ Limited email design flexibility
  • ⚠️ Advanced features locked behind higher-tier plans

Why it’s great for eCommerce: Omnisend brings your campaigns to life with behavior-based targeting and channel diversity. Whether it’s recovering abandoned carts or driving repeat sales via SMS, it gives you all-in-one control to scale your revenue.

📈 Email Deliverability: Solid deliverability and inbox placement make it a trusted tool among e-commerce brands worldwide.

💸 Pricing: Free plan available (up to 500 emails/month). Paid plans start at $16/month for 500 contacts.

📖 Explore Full Review →

CHECKOUT Omnisend

If you’re looking for a tool that does more than just email, Omnisend might be your perfect match 💌📱💬. It helps you connect with your customers through email, SMS, and push notifications — all in one place.

That means whether your customer is checking email, browsing their phone, or shopping online — Omnisend can reach them at the right time 📲💡


🔑 Key Features

Multi-Channel Messaging
Send messages through email, SMS, and push notifications — so you never miss a chance to connect with your audience.

Smart Product Recommendations (AI-Powered)
Omnisend uses smart tech (AI) to recommend products your customer might actually like — based on what they’ve browsed or bought before 🛍️

Ready-Made Automation Workflows
No need to build from scratch. Omnisend gives you pre-built flows for things like cart recovery, order confirmation, and post-purchase emails. Just plug and play!

Works With Your Store
Integrates easily with Shopify, WooCommerce, and BigCommerce. You can start in minutes 🛒⚡


✅ Where Omnisend Does a Great Job

🧰 Simple Yet Powerful Automation
Even if you’re a beginner, you can set up smart, automated messages that run in the background. Great for saving time!

📣 Real Multi-Channel Marketing
Unlike some tools that only do email, Omnisend lets you reach people through email, text, and browser notifications — all from one place 💥

📈 Perfect for Growing Stores
As your business grows, Omnisend keeps up. You can create more targeted campaigns and use smarter features as you scale 📊

📬 Good Email Deliverability
Your emails land in the inbox (not the spam folder), which is always a win 🏆


🛠️ Where Omnisend Needs Improvement

🎨 Limited Email Design Options
If you’re picky about design, you might find Omnisend’s email editor a bit basic. It works well — but doesn’t offer as much creative freedom as some others.

🔐 Advanced Features Are Locked Behind Paid Plans
Some cool features like deeper analytics and extra automation options are only available in higher-priced plans. So, to unlock the full power, you might need to upgrade 💳


💵 Pricing (Simple & Clear)

  • Free Plan: Send up to 500 emails/month (great for getting started) 🆓

  • Paid Plans: Start at $16/month for up to 500 contacts

  • Price increases as your list grows, but still very affordable for what you get 💰

Omnisend is a great option if you want to go beyond email and start reaching customers through multiple channels — like SMS and push 📱💬

It’s easy to use, built for eCommerce, and perfect for stores that want to automate more and sell more without needing multiple tools 🛍️💡

Checkout Omnisend 

3.MailerLite – Smart Email Marketing That Grows With You!

Best Email Marketing Platforms for Your Ecommerce - 2. MailerLite

🎯 Tool Spotlight: MailerLite

🏆 Best For: Deep segmentation and powerful automation on a budget

  • 📊 Advanced Segmentation & A/B Testing
  • 🔁 Multi-Step Automation Workflows
  • 🔌 CRM + Shopify, WooCommerce, BigCommerce Integration
  • 📬 High Email Deliverability

Pros:

  • ✅ Highly customizable automation workflows
  • ✅ Behavior-based targeting & personalization
  • ✅ Reliable A/B testing for optimization

Cons:

  • ⚠️ Slight learning curve for beginners
  • ⚠️ Pricing scales with contact list growth

Why it’s great for eCommerce: Whether it’s abandoned cart recovery, browse behavior, or personalized offers—MailerLite helps you automate customer journeys with deep targeting, boosting both engagement and revenue.

💸 Pricing: Starts at $15/month for 500 contacts. Scales with contact list size.

📖 Read Full Review →

If you’re running an online store or just starting out with email marketing, MailerLite is a tool that can seriously level up your game 🚀. It’s perfect for those who want smart automations, deep customer insights, and easy connections with eCommerce platforms like Shopify and WooCommerce.

Let’s break it down nice and easy 👇


🔑 Key Features

Smart Email Flows (Automation)
You can set up automatic emails that go out when someone does something — like views a product, abandons their cart, or makes a purchase. Set it once and it works like magic! 🧙‍♂️

A/B Testing (Test What Works)
Not sure which subject line is better? 🤔 Try both! MailerLite lets you test different versions of an email and picks the one your audience loves most ❤️

Know Your People (CRM)
MailerLite shows you what your customers are doing on your site — what they click, what they buy, etc. So, you can send them emails they actually care about 📊

Works With Your Store
Using Shopify, WooCommerce, or BigCommerce? MailerLite connects with them easily so you can start sending emails right away 🛒


✅ Where MailerLite Does a Great Job

💡 Smart Automation That Saves Time
Once set up, emails are sent automatically based on what your customer does. Less manual work, more results.

📬 Great for Targeted Emails
You can group your customers based on their behavior — like “added to cart” or “past buyers” — and send the right message to the right people.

🧪 Easy A/B Testing
It’s super simple to test subject lines, content, or buttons to see what performs better — helping you improve every campaign.

🔌 Strong eCommerce Integrations
Connects smoothly with popular platforms like Shopify, WooCommerce, and BigCommerce. Setup is quick and easy.

💰 Affordable for Small Businesses
Pricing starts low and gives you access to advanced features without breaking the bank.


🛠️ Where MailerLite Needs Improvement

📘 Learning Curve for Beginners
If you’re new to email marketing, it might take a little time to figure everything out. The interface isn’t confusing, but it’s not super beginner-friendly either.

📊 Analytics Could Be More Visual
While you get useful data, the reporting dashboard could be more visually appealing and easier to understand at a glance.

📦 Limited Built-In Templates
MailerLite offers templates, but they’re not as fancy or modern-looking compared to some other tools. You may need to customize more.

📈 Pricing Increases as You Grow
As your subscriber list gets bigger, your monthly cost increases too. It’s still cheaper than many alternatives, but it’s something to plan for.


💵 Pricing (Simple & Clear)

  • Starts at $15/month for up to 500 contacts

  • Pricing scales based on the number of subscribers

  • Still more affordable than many advanced tools with similar features 💸

If you want a powerful, budget-friendly, and feature-rich email tool for your store or business, MailerLite is worth checking out. It may take a little learning in the beginning, but once you’re set up — it’s smooth sailing ⛵

Read our well detailed MailerLite Review.

Checkout MailerLite

 4. ActiveCampaign – Advanced Automation Meets CRM Power 💼

Best email marketing platforms for e-commerce - 3. ActiveCampaign

🚀 Tool Spotlight: ActiveCampaign

💎 Best All-in-One Platform for Smart Email Automation & CRM

  • 🔍 Advanced Segmentation & A/B Testing
  • 📩 Multi-Step Behavioral Automation
  • 📊 Full CRM with Deep Customer Profiles
  • 🛒 E-commerce Automation for Cart Abandonment, Product Views & More

Pros:

  • ✅ Powerful, customizable workflows
  • ✅ Deep customer insights with integrated CRM
  • ✅ Robust A/B testing for data-driven campaigns

Cons:

  • ⚠️ Steeper learning curve for beginners
  • ⚠️ Pricing increases with list size

Why it’s great for eCommerce: ActiveCampaign empowers you to build highly personalized customer journeys. You can automate messages based on browsing behavior, purchases, and engagement, leading to higher retention and increased sales.

📈 Email Deliverability: Known for exceptional deliverability, especially with segmented and behavior-based campaigns.

💸 Pricing: Starts at $15/month for 500 contacts. Scales with your list and feature usage, but stays cost-effective for the power it delivers.

📖 Explore Full Review →

If you’re looking for a deeply customizable email marketing tool that also includes a full CRM system, ActiveCampaign could be your perfect fit. It’s made for serious eCommerce brands that want to create highly personalized customer journeys that convert 🧠💰

Whether you’re recovering abandoned carts, welcoming new customers, or following up after a purchase — ActiveCampaign lets you automate it all with precision 🎯


🔑 Key Features

Behavior-Based Automation
Send emails automatically when customers take actions — like visiting a product, adding to cart, or making a purchase.

Full CRM Integration
Keep track of every customer detail in one place — from email opens to order history — so your campaigns feel personal 🤝

Advanced Segmentation & A/B Testing
Group people based on behavior, tags, or past purchases. Plus, test different subject lines and content to see what works best!

Ecommerce Ready
Connect easily with Shopify, WooCommerce, and BigCommerce to create automations tailored to your store’s flow 🛒


✅ Where ActiveCampaign Does a Great Job

🧩 Powerful Custom Workflows
You can build super-detailed automations with conditions like “if they bought X but not Y” — giving you total control over your campaigns 🔁

📇 Deep Customer Profiles with CRM
No more guessing — see everything your customer has done, bought, or clicked on. That means better targeting and stronger relationships 💡

🧪 Reliable A/B Testing
Want to test headlines, images, or timing? ActiveCampaign makes it easy to run smart experiments and improve over time 📊

📬 Excellent Email Deliverability
Emails land in inboxes, not spam — especially with proper segmentation and behavior-based triggers ✅


🛠️ Where ActiveCampaign Needs Improvement

📘 Takes Time to Learn
It’s powerful — but that also means there’s a lot going on. If you’re brand new to email marketing, you might need a bit of time to get comfortable ⏳

💳 Pricing Grows With Your List
It starts affordable, but if you scale fast, the cost increases along with your contact list and feature usage. Worth it — but plan ahead!

📐 Could Feel Too Advanced for Small Shops
If you’re running a tiny store or just need basic emails, it might be more than you really need.


💵 Pricing

  • Free Trial: Available for testing features before committing

  • Paid Plans: Start at $15/month for up to 500 contacts

  • Pricing increases as your list grows and as you unlock more features

💡 It’s not the cheapest tool — but you get tons of value for the price, especially if you use CRM and automation together.

ActiveCampaign is an excellent choice if you want to go beyond basic email marketing and build data-driven customer journeys that drive results 🚀

It’s perfect for businesses that are ready to get serious about email, automation, and CRM — and want all the tools in one powerful platform 💼💬

 

Checkout Activecampaign

5. ✉️ AWeber – Simple Email Marketing That Just Works 💼

Best email marketing platforms for e-commerce - 4. AWeber

📩 Tool Spotlight: AWeber

🛍 Best for Beginners & Small Stores that want simple and effective email marketing

  • 🧰 Drag-and-Drop Email Editor with Templates
  • 🔁 Automation for Welcome Emails, Cart Recovery & More
  • 📊 A/B Testing & Performance Reporting
  • 🔗 Integrates with Shopify, BigCommerce, and other eCommerce tools

Pros:

  • ✅ Extremely user-friendly and beginner-friendly
  • ✅ Reliable email deliverability
  • ✅ Large library of ready-made email templates

Cons:

  • ⚠️ Advanced automation is limited to higher-tier plans
  • ⚠️ Pricing rises with larger contact lists

Why it’s great for eCommerce: AWeber is perfect for busy store owners who want an easy way to automate emails and stay in touch with customers. From welcome messages to abandoned cart reminders, you can set it all up fast and focus on growing your business.

📈 Email Deliverability: AWeber maintains strong deliverability, helping your emails reach inboxes consistently.

💸 Pricing:

  • Free Plan: Up to 500 subscribers
  • 💼 Paid Plans: Start at $19/month for 500 subscribers

📖 Explore Full Review →

If you’re looking for an easy, reliable, and beginner-friendly email marketing tool, AWeber could be exactly what you need ✅. It’s great for eCommerce businesses that want to get up and running quickly without needing tech skills or complicated setups.

From drag-and-drop email builders to ready-made templates and solid automation tools, AWeber covers the basics — and does them well 👌


🔑 Key Features

Easy Email Design with Templates
AWeber gives you ready-to-use templates and a drag-and-drop editor, so you can create beautiful emails in minutes — no coding needed 🎨🖱️

Automation + A/B Testing
Set up emails to send automatically for things like new signups, abandoned carts, or product recommendations. You can also test different emails to find what works best 🧪📈

Integrates With Your Store
Works smoothly with Shopify, WooCommerce, BigCommerce, and more — helping you start fast and connect all the dots 🛒🔌


✅ Where AWeber Does a Great Job

🧑‍💻 Beginner-Friendly Interface
If you’re new to email marketing, you’ll love how easy AWeber is to use. Everything’s clean, simple, and quick to set up.

📩 Strong Deliverability
Your emails land in inboxes — not spam. AWeber has a long track record of getting your messages where they need to go ✅

🖼️ Tons of Templates
Choose from hundreds of email templates, then customize them however you like. It’s a great way to make your emails look pro without extra effort 🧰


🛠️ Where AWeber Needs Improvement

🚧 Limited Automation in Free/Lower Plans
Some advanced automation tools (like deeper segmentation or behavior-based triggers) are only available in higher-tier paid plans. If you’re on the free plan, you’ll have fewer automation options.

📈 Pricing Increases With Growth
Like most platforms, AWeber gets more expensive as your list grows. It’s something to watch if you’re planning to scale quickly 💳


💵 Pricing

Free Plan: Up to 500 subscribers — great for beginners or testing things out 🆓

  • Paid Plans: Start at $19/month for 500 subscribers

  • Prices grow based on list size and features used 💰

AWeber is a solid, no-fuss choice if you want to start email marketing fast without diving into complex features 🤓

It’s reliable, beginner-friendly, and packed with useful tools that make it perfect for small to medium eCommerce brands looking to grow steadily 📬📊

Checkout Aweber

6. 📢 GetResponse – More Than Just Email Marketing 🎯

Best email marketing platforms for e-commerce - 5. GetResponse ecommerce

🧰 Tool Spotlight: GetResponse

💡 Best for All-in-One Marketing Needs — includes emails, landing pages, webinars & more

  • ✉️ Email Marketing & Smart Automation
  • 🧪 A/B Testing & Advanced List Segmentation
  • 🌐 Landing Pages, Signup Forms, & Popups
  • 🎥 Built-in Webinar Hosting

Pros:

  • ✅ Truly all-in-one: email + landing pages + webinars
  • ✅ Easy-to-use interface for beginners
  • ✅ Excellent customer support

Cons:

  • ⚠️ Slightly expensive for small businesses just starting out
  • ⚠️ Learning curve with advanced features like webinars

Why it’s great for eCommerce: GetResponse is ideal if you want one tool that does it all—email automation, product promotions, customer segmentation, and even webinars to boost sales. It’s a time-saver for growing stores that want to keep everything under one roof.

📈 Email Deliverability: GetResponse performs well for both transactional and promotional emails, helping your messages reach inboxes where they belong.

💸 Pricing:

  • ✅ Starts at $15/month for up to 1,000 contacts
  • 🚀 Higher-tier plans include webinars & more advanced tools

📖 Explore Full Review →

If you’re looking for a tool that does more than just email, GetResponse could be your new best friend 🧰💡. It’s an all-in-one platform that includes email campaigns, landing pages, automation, and even webinars — making it perfect for eCommerce businesses that want a full marketing system in one place 🛍️📈

Whether you want to send product emails, build a lead capture page, or host a live webinar — GetResponse lets you do it all under one roof 🏠


🔑 Key Features (In Simple Words)

Email Marketing & Automation
Send emails automatically — for things like welcome messages, product updates, or abandoned carts — while saving time 🕒📬

A/B Testing & Segmentation
Try different subject lines or layouts to see what works best. Plus, you can send targeted emails based on what your customers like or do 🎯

Landing Pages & Signup Forms
Create beautiful landing pages and custom forms to collect leads or promote special deals — no extra tools needed 🌐🖱️

Built-in Webinars
One of GetResponse’s most unique features — host live webinars to engage your audience, launch products, or build trust 🎤🎥


✅ Where GetResponse Does a Great Job

🧰 All-in-One Marketing Tool
From emails to webinars to landing pages — everything is in one dashboard. No need to pay for or manage multiple tools 🙌

💁‍♀️ Excellent Customer Support
Got a question? Need help? Their support team is friendly and responsive — especially helpful for beginners 💬

🧭 Easy to Use for Most Tasks
Even though it’s packed with features, the interface is clean and beginner-friendly. You won’t feel lost!


🛠️ Where GetResponse Needs Improvement

💸 A Bit Pricey for Small Stores
If you’re just starting out, the price might feel high — especially if you’re not using all the features right away.

🧠 Learning Curve on Advanced Features
Features like webinars or complex automations are super powerful — but may take some time to learn and use confidently ⏳


💵 Pricing (Simple & Clear)

  • Starter Plan: From $15/month for up to 1,000 contacts

  • Higher Plans: Add features like webinars, eCommerce tracking, and advanced automation

  • Free trial available to test things out before paying.


GetResponse is perfect if you’re ready to go beyond email and want a complete marketing suite that can grow with your business 🚀

It’s ideal for eCommerce brands that want to automate, convert, and engage — all from one platform, without juggling a bunch of tools 🔄💼

Checkout Getresponse

7. 📢 Drip – Simple, Sales-Focused Email Marketing for Small E-commerce 🚀

Best email marketing platforms for e-commerce - 6. Drip ecommerce

🧰 Tool Spotlight: Drip

💡 Best for Small E-commerce Stores That Want Simplicity — easy-to-use, sales-focused automation without the overwhelm

  • 🎯 Super beginner-friendly interface
  • 📊 Visual automation editor for email flows
  • 🛒 Shopify, WooCommerce & BigCommerce integrations
  • 🔁 Powerful prebuilt sequences (welcome, abandoned cart, etc.)

Pros:

  • ✅ Incredibly easy for beginners to get started
  • ✅ Built specifically for e-commerce automation
  • ✅ Visual editor makes campaign-building intuitive

Cons:

  • ⚠️ Limited design customization for emails
  • ⚠️ Lacks super advanced segmentation options

Why it’s great for eCommerce: Drip takes the stress out of email marketing with easy-to-set-up flows that increase conversions. From abandoned cart reminders to post-purchase follow-ups, it handles the nitty-gritty while you focus on selling.

📈 Email Deliverability: Drip consistently performs well in inbox placement, helping you avoid spam folders and actually reach your audience.

💸 Pricing:

  • 🚫 No free plan, but includes a 14-day free trial
  • ✅ Starts at $19/month for 500 subscribers

📖 Explore Full Review →

Let’s be honest — email marketing can feel like juggling flaming swords 🔥🗡️. But Drip is here to make it easy and fun! If you run a small e-commerce store and want a tool that’s simple, automated, and friendly to beginners, Drip could be your new go-to buddy 👋😊


🔑 Key Features

Easy-to-Use Interface
Drip is built for beginners. No confusing tech stuff here — it’s like having a user manual that actually makes sense. Getting started is smooth and stress-free 😅

Visual Automation & Email Sequences
Set up email flows visually — just drag and drop your way to campaigns like welcome emails, product suggestions, and cart reminders. It’s like having a personal assistant for your emails (without the coffee runs ☕)

Works with Your Store
Connects easily with WooCommerce, Shopify, and other big e-commerce platforms. Syncing your customers and products is a breeze 🛒✨


✅ Where Drip Shines

🧑‍💻 Great for Small E-commerce Businesses
Perfect if you want simple but powerful tools without spending hours figuring things out. Focus on your business, not complicated marketing software!

🎨 Visual Workflow Editor
Create automated email journeys like you’re drawing your dream house — drag, drop, and launch emails triggered by customer actions. Smart and satisfying!

💼 Built for Sales
Drip focuses on what matters — helping you make more sales by sending the right emails at the right time. More returning customers, more $$$ 💸


🛠️ Where Drip Could Improve

👕 Limited Design Options
If you love customizing every pixel, Drip might feel a bit plain — it’s functional but not flashy. Like that friend who always wears a plain T-shirt.

🎯 Basic Segmentation
Good for general targeting, but if you want ultra-specific, deep customer insights for email targeting, Drip’s a bit basic. It’s more like a solid home-cooked meal than a fancy 5-star dinner.


💵 Pricing

No Free Plan, but you get a 14-day free trial to test things out 🧪

  • Paid plans start at $19/month for 500 subscribers and increase with your list size

  • Worth it if you want an easy, sales-driven email tool without the headache

If you’re a small e-commerce store owner looking for an easy-to-use, automated email marketing tool that focuses on boosting sales, Drip is a great fit. It keeps things simple, helps you automate your emails, and doesn’t require a tech degree to use.

Plus, the visual editor makes building campaigns feel like playing with Legos — fun and rewarding! 🧱✨

Checkout Drip

8. 📢 ConvertKit – Simple, Creator-Friendly Email Marketing for Small E-commerce 🚀

 Best email marketing platforms for e-commerce - Kit

🧰 Tool Spotlight: ConvertKit

💡 Best for Simplicity & Creators Running E-Commerce Stores — clean interface and easy automation for small brands

  • 🧠 Beginner-friendly UI that anyone can master
  • 📥 Visual automation builder for welcome flows, product suggestions, and more
  • 🛒 Works seamlessly with Shopify, WooCommerce, and other store platforms

Pros:

  • ✅ Extremely easy for beginners and solo business owners
  • ✅ Visual workflows simplify automation setup
  • ✅ Great for content creators with digital + physical products

Cons:

  • ⚠️ Limited email design flexibility — more basic templates
  • ⚠️ Not ideal for advanced segmentation and targeting

Why it’s great for eCommerce: ConvertKit is all about keeping things simple. It helps you stay connected to your audience with personalized email flows, whether you’re sending a product update, an order follow-up, or a new release announcement. Perfect for stores with a smaller catalog or creators branching into e-commerce.

📈 Email Deliverability: High inbox placement rates for straightforward, targeted campaigns. Your emails stay out of the spam folder and land where they matter.

💸 Pricing:

  • Free plan available for up to 300 subscribers
  • 💵 Paid plans start at just $9/month for 300 subscribers

📖 Explore Full Review →

If you want a straightforward, no-fuss way to send automated emails, ConvertKit is a fantastic choice. It’s designed to be clean, easy to use, and perfect if you’re just starting out or running a small niche store 🎯


🔑 Key Features

Simple, User-Friendly Interface
Even if email marketing feels like a mystery, ConvertKit makes it easy to navigate and get started — no tech skills required!

Visual Automation & Email Sequences
Set up email flows with a drag-and-drop editor so you can nurture your audience and keep them engaged — all without confusion.

Connects with Your Store
Works seamlessly with Shopify, WooCommerce, and other popular platforms, so syncing your store data is quick and painless 🛒✨


✅ Where ConvertKit better

👶 Perfect for Beginners
If you want to get campaigns going fast without feeling overwhelmed, ConvertKit’s simplicity is a major plus.

🎨 Visual Workflow Editor
Build automated email sequences easily with the visual editor — it’s like seeing your email journey mapped out in front of you.

🧑‍🎨 Great for Creators & Small Niches
While it works for e-commerce, ConvertKit really shines for creators and small niche businesses that want targeted, straightforward marketing.


🛠️ Areas for Improvement

🎭 Limited Design Customization
If you love to get creative with your email looks, ConvertKit’s design options might feel a bit basic compared to other platforms.

🔍 Basic Segmentation
For ultra-specific targeting or complex customer groups, ConvertKit doesn’t offer as many advanced segmentation tools. Good for general use, but not for deep dives.


💸 Pricing

  • Free Plan: Up to 300 subscribers — great if you’re just starting out 🆓
  • Paid Plans: Start at $9/month for 300 subscribers, then increase as your list grows — very budget-friendly!


If you want a clean, easy-to-use email marketing tool that helps small businesses and creators send automated campaigns without headaches, ConvertKit is a solid pick. It keeps things simple, focuses on what matters, and helps you grow your audience without confusion.

Checkout Kit

9. 📢 Beehiiv – All-in-One Powerhouse for Email, Landing Pages & Webinars 🚀

Best email marketing platforms for e-commerce - Beehiiv

🚀 Tool Spotlight: Beehiiv

💡 Best for All-in-One Email Marketing & Engagement — ideal for growing e-commerce brands that want everything under one roof: emails, landing pages, webinars, and more

  • 📬 Full-featured email campaign tools with landing pages and forms
  • 🎥 Webinar integration for real-time engagement with your audience
  • 🎯 Advanced segmentation and A/B testing for serious performance tuning
  • 🔗 Seamless integration with Shopify, WooCommerce, and more

Pros:

  • ✅ Combines multiple marketing tools in one platform
  • ✅ Excellent automation features for welcome and cart abandonment flows
  • ✅ Great support and an intuitive UI for a smooth experience

Cons:

  • ⚠️ Pricing might feel high for solo creators or very small shops
  • ⚠️ Some advanced features take a little time to learn

Special Highlight: Want to host a product launch or connect with your audience live? Beehiiv’s built-in webinar feature gives you that power — no need to add extra tools to your stack.

Why it’s great for eCommerce: Beehiiv is your all-in-one growth machine. From collecting leads to launching new products, it gives you every tool you need to run high-converting campaigns and events under one roof.

📈 Email Deliverability: Dependable inbox placement, especially for transactional and promotional campaigns — crucial for driving conversions.

💸 Pricing:

  • 💵 Starts at $49/month with access to email campaigns, automation, landing pages, and more

📖 Explore Full Review →

If you want more than just basic email marketing, Beehiiv is here to raise the bar. It’s not just about emails — you get landing pages, webinars, and automation all in one place. Perfect if you want to do it all without juggling a bunch of different tools! 🎯


🔑 Key Features

Email Campaigns, Landing Pages & Webinars
Send emails, build custom landing pages to grab leads, and host live webinars to connect with your audience — all from one platform.

A/B Testing & Advanced Segmentation
Want to optimize your emails and target specific customer groups? Beehiiv’s A/B testing and segmentation help you experiment and get the best results.

Integrates Easily with Shopify & WooCommerce
Sync your store data in a snap and run targeted campaigns that speak directly to your customers 🛒⚡


✅ Why Beehiiv Rocks

🧰 All-in-One Solution
No need for a toolbox full of apps. Beehiiv combines everything — emails, landing pages, webinars, and automation — so you can focus on growing your store.

💬 Friendly Support & Easy Interface
Getting stuck? Beehiiv’s support team is ready to help. The interface is designed to be intuitive, so you can hit the ground running.

🤖 Strong Automation
From welcome emails to cart recovery, Beehiiv’s automation keeps your marketing running smoothly behind the scenes.


🛠️ What Could Be Better

💸 Pricey for Starters
If you’re new or small, Beehiiv’s starting price might feel like a luxury purchase — but the features pack a punch if you’re ready to level up.

Takes Time to Master Advanced Tools
Basic stuff is easy, but those advanced segmentation and testing features come with a learning curve. Stick with it, and you’ll be unstoppable!


🎉 Special Features

🎥 Webinar Integration
Host live events to launch products, answer questions, or build buzz — all built right into the platform.

🌟 Landing Pages & Forms
Create landing pages and sign-up forms that convert leads, then link them directly to your email campaigns for seamless marketing.


💵 Pricing

Starts at $49/month — including email campaigns, landing pages, and automation. It might be a bit steep for smaller stores, but it’s a powerhouse if you want an all-in-one tool that can do it all.

Beehiiv is an excellent choice if you want to combine email marketing with landing pages and webinars under one roof. It’s powerful, easy to use once you get the hang of it, and perfect for growing e-commerce brands ready to take things to the next level.

Beehiiv vs Mailchimp

Checkout Beehiiv

10📢 Brevo (formerly Sendinblue) – Affordable Multi-Channel Marketing for Growing E-Commerce 🚀

Best email marketing platforms for e-commerce - brevo

🚀 Tool Spotlight: Brevo (formerly Sendinblue)

💡 Best for Multi-Channel Marketing on a Budget — perfect for growing e-commerce businesses that want to combine email, SMS, and transactional messages without spending big.

  • 📬 Supports Email, SMS, and Transactional Emails (like order updates)
  • ⚙️ Advanced automation and customer segmentation tools
  • 🛒 Integrates with Shopify, WooCommerce, BigCommerce & more

Pros:

  • ✅ Very affordable — strong features even on lower-tier plans
  • ✅ SMS marketing included (rare at this price point!)
  • ✅ Built for e-commerce brands that want email + SMS + transactional flows

Cons:

  • ⚠️ A/B testing options limited on lower plans
  • ⚠️ Some features like advanced reporting require a plan upgrade

Special Highlight: Brevo combines email and SMS marketing under one roof — so whether you’re sending a welcome email or a delivery update by text, you can keep all your communications flowing from a single dashboard. 📲

Why it’s great for eCommerce: It’s everything a growing e-commerce store needs — personalized marketing, solid automation, transactional messages, and the ability to reach your customers wherever they are.

📈 Email Deliverability: Very strong — especially for transactional messages like shipping updates, which are crucial for customer satisfaction and trust.

💸 Pricing:

  • 🎯 Free plan: Send up to 300 emails/day — great for early-stage businesses
  • 💵 Paid plans: Start at $25/month for 20,000 emails

📖 Explore Full Review →

If you want a powerful marketing tool that goes beyond just email, Brevo is a fantastic choice — especially for small to medium e-commerce businesses looking to reach customers via email, SMS, and transactional messages without blowing the budget.


🔑 Key Features

Email, SMS & Transactional Emails
Send marketing emails, text messages, and important transactional emails (like order confirmations and shipping updates) all from one place.

Advanced Automation & Segmentation
Set up automated workflows triggered by customer actions — like abandoned cart reminders and post-purchase follow-ups — plus target specific groups with personalized messaging.

Integrations with WooCommerce, Shopify & BigCommerce
Easily connect your store and start sending campaigns fast with popular e-commerce platform integrations.


👍 Why Brevo Rocks for E-Commerce

  • Great Value for Money: Powerful features at prices that won’t break your bank account.

  • SMS Marketing Built-In: Text your customers alongside emails to boost engagement.

  • Perfect for Growing Stores: Whether you’re small or scaling up, Brevo makes multi-channel marketing easy and affordable.


👎 What to Watch Out For

  • Limited A/B Testing on Lower Plans: The free and cheaper plans don’t give you all the A/B testing tools you might want.

  • Advanced Features Locked Behind Higher Tiers: For fancy reporting and extra automation, you’ll need to pay more.


💸 Pricing Breakdown

  • Free Plan: Send up to 300 emails per day — ideal for startups and small businesses just starting out.

  • Paid Plans: Start at $25/month for 20,000 emails per month — a solid deal for the features you get.

Brevo is a budget-friendly, all-in-one marketing solution for e-commerce stores that want to communicate with customers via email and SMS without juggling multiple tools. It’s easy to use, integrates well, and scales nicely as your business grows.

Checkout Brevo

11. 📢 Benchmark Email – Simple, No-Nonsense Email Marketing for E-Commerce 🛍️

Best email marketing platforms for e-commerce - Benchmark Email

🧰 Tool Spotlight: Benchmark Email

💡 Best for No-Frills, Easy-to-Use Email Marketing — ideal for small e-commerce stores that want simplicity without sacrificing essential features

  • 🧭 Beginner-friendly interface that’s clean and easy to navigate
  • 📧 Visual automation builder for basic sequences like welcomes and abandoned cart reminders
  • 🔗 Works well with WooCommerce, Shopify, and other store platforms

Pros:

  • ✅ No learning curve — perfect for e-commerce beginners
  • ✅ Easy visual workflow editor for simple automations
  • ✅ Streamlined tools for creators and small online shops

Cons:

  • ⚠️ Limited email design customization — not ideal for brands wanting highly styled emails
  • ⚠️ Advanced segmentation and targeting features are minimal

Why it’s great for eCommerce: If you want to focus on your business and not get lost in the email tech maze, Benchmark is your sidekick. It helps you automate tasks like abandoned cart reminders and welcome sequences without needing a full-time marketer on your team.

📈 Email Deliverability: Strong inbox placement for clean, straightforward campaigns — Benchmark does the job of getting your emails seen.

💸 Pricing:

  • Free plan available for up to 300 subscribers
  • 💵 Paid plans start at $9/month for 300 subscribers

📖 Explore Full Review →

If you want easy email marketing without the headache, Benchmark Email is a solid choice — especially for small e-commerce shops that want to keep it simple but effective.


🔑 Key Features

Beginner-Friendly Interface
No complicated menus or confusing options — just a clean, easy-to-navigate platform that gets you started fast.

Visual Automation Builder
Set up basic email sequences like welcome emails and abandoned cart reminders with a simple drag-and-drop workflow editor.

Integrates Smoothly with WooCommerce & Shopify
Sync your store data and automate campaigns with ease on the platforms you already use.


👍 Why Benchmark Is Great for E-Commerce

  • No Learning Curve: Perfect if you want to focus on running your business, not mastering email tech.

  • Simple Automations: Get those key automated emails out the door without stress.

  • Reliable Deliverability: Your emails will land in inboxes, not spam folders.


👎 Things to Keep in Mind

  • Limited Design Customization: If you want super flashy, highly styled emails, Benchmark might feel a bit basic.

  • Basic Segmentation: Good for simple targeting, but advanced segmentation features are minimal.


💵 Pricing Made Simple

  • Free Plan: Up to 300 subscribers — great for getting started without any risk.

  • Paid Plans: Start at $9/month for 300 subscribers, scaling with your list size — pay for what you actually need.

Benchmark Email is like your reliable sidekick for email marketing: simple, straightforward, and gets the job done. If you’re new to email marketing or want a no-fuss tool that keeps your small business moving, this one’s definitely worth a look.

Checkout Benchmark Email

Conclusion: Which Email Marketing Tool Is Right for You? 🎯

Email marketing can boost your sales — but only if you pick the right tool. Here’s what really matters:

🔄 Automation — Let your emails send themselves (welcome messages, cart reminders) so you save time ⏳
🎯 Segmentation — Send the right message to the right people for better results
🔗 Integration — Make sure your tool works smoothly with Shopify, WooCommerce, or your platform
📊 Analytics — Track what’s working so you can improve your campaigns

Pro tip: Use free trials to test ease of use and key features before committing ✅

  1. Klaviyo — If you love digging into data and want super-targeted emails that really connect, Klaviyo’s your best friend. It’s perfect for stores ready to level up with powerful automation. 📊

  2. Omnisend — Looking for a simple way to run email and SMS campaigns without juggling multiple tools? Omnisend makes that easy, so you can reach customers wherever they are. 📱

  3. MailerLite — Just getting started or on a budget? MailerLite is friendly, affordable, and doesn’t overwhelm you with features you don’t need. Great for beginners! 💸

  4. ActiveCampaign — Want smart, personalized marketing that grows with your business? ActiveCampaign is like having a marketing assistant who works 24/7, automating and optimizing your emails. 🤖

✅ Use free trials to try these out and see which fits your style and business best.

Ready to boost your sales? Start testing and find your perfect match today! 🚀


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