13 Best email marketing software for e-commerce stores in 2025 (Tried and Tested)

Last updated on April 11th, 2025 at

So, you’ve got an e-commerce store and some awesome products. But you’re probably wondering: How do I get more people to buy from me? Well, guess what? One of the best ways to boost sales and keep customers coming back is through email marketing.

Don’t worry if you’re new to this – you’re not alone! Email marketing might sound like a fancy term, but it’s basically just sending emails to your customers to keep them engaged, share exciting updates, and encourage them to buy again. And the best part? You don’t need to be a tech genius to do it. All you need is the right email marketing software that can help you send professional emails without all the complicated stuff.

In this blog post, we’ll break down 13 of the best email marketing software for e-commerce store, keeping things super simple and easy to understand. So, grab a coffee, sit back, and let’s dive into it!

Why Email Marketing Is a Game-Changer for Your Store

Before we talk about the platforms, let’s quickly chat about why email marketing is so important for your business.

Think about this: You have a store, you’ve got products, and people love what you offer. But how do you get them to keep coming back? And how do you remind them about all the great stuff you’re selling?

That’s where email marketing comes in. It’s like sending a personal message to your customers, letting them know about sales, new products, or reminding them about their abandoned carts (oops, we all forget sometimes!).

The best part? Email marketing is cost-effective. You don’t need a big budget, and you can measure exactly how well your emails are doing. Plus, it helps you stay connected with your customers and build relationships with them – it’s like making a friend who brings you business!

Key Features to Look for in an Email Marketing Software for E-commerce store

Before we jump into the tools, let’s look at the key features you should keep an eye out for when choosing the best email marketing platform for your e-commerce store:

1. Easy-to-Use Templates: You don’t need to be a design expert to make your emails look great. The platform should offer easy-to-customize templates that you can adjust to match your store’s look and feel.

2. Automation: This is a biggie! Email automation means you can set up emails that send automatically, like welcome emails, thank you messages after a purchase, or even reminders for customers who left items in their cart.

3. Customer Segmentation: This means you can send targeted emails to different types of customers based on their interests, previous purchases, or where they’re located. This way, your emails feel more personal and relevant.

4. Integration with Your E-commerce Store: Make sure your email platform can easily connect with your online store (like Shopify or WooCommerce). This will save you a lot of time and effort.

5. Analytics: You’ll want to know how well your emails are performing. Look for platforms that give you simple and clear reports on open rates, click rates, and how much money you’re making from your emails.

Best email marketing Software for e-commerce

1. MailerLite: Powerful Automation for Tailored Campaigns

MailerLite is an excellent email marketing platform that shines for its advanced automation and customer insights. If you’re running an e-commerce store with specific needs or want to dive deep into customer behavior, MailerLite could be a great fit for you.

Key Features:

• Advanced Segmentation & A/B Testing: MailerLite lets you segment your customer list in multiple ways (based on past purchases, behavior, etc.). It also offers A/B testing, allowing you to experiment with different email content to see what works best.
• Multi-Step Automation: You can set up complex, behavior-based email campaigns. This means you can send specific emails based on actions like browsing a product or abandoning their cart.
• CRM Integration: MailerLite includes a comprehensive CRM (Customer Relationship Management) tool that provides deep insights into customer behaviors, allowing you to manage relationships more effectively.
• Integrations: It integrates with major e-commerce platforms like Shopify, WooCommerce, and BigCommerce, making it easy to link up your store and get started with email campaigns.

Pros:

• Highly Customizable Automation: MailerLite allows you to create very specific email automation workflows. You can tailor messages based on customer actions, which helps increase engagement.
• Deep Segmentation: The platform lets you dive deep into customer insights, making it easier to send personalized, targeted emails.
• A/B Testing: With A/B testing, you can fine-tune your emails for better results. Want to see if your subject line works better with emojis or without? MailerLite makes that easy to test.

Cons:

• Steeper Learning Curve: While the platform is powerful, it does come with a bit of a learning curve, especially if you’re new to email marketing or advanced automation.
• Pricing Increases with Contacts: As your email list grows, the pricing for MailerLite increases, which is something to keep in mind as your business scales.

Pricing:

• Starts at $15/month for up to 500 contacts.
• Pricing increases based on the number of contacts you have, but it’s still pretty affordable compared to other advanced tools on the market.

Read our well detailed MailerLite Review.

• Brevo vs Mailerlite
• MailerLite vs GetResponse
• Flodesk vs MailerLite
• MailerLite vs Mailchimp
• MailerLite vs Convertkit
• MailerLite vs Constant Contact
• MailerLite vs Klaviyo

Checkout MailerLite

2. Omnisend: A Powerhouse for Multi-Channel Marketing

Omnisend is one of the top email marketing platforms that stands out for its multi-channel marketing capabilities. It’s perfect for e-commerce businesses looking to reach customers through email, SMS, and push notifications. So, whether your customers are on their phones or browsing their inbox, Omnisend has you covered.

Key Features:

• Multi-Channel Support: Connect with your customers through email, SMS, and push notifications. This helps you reach them on different platforms, which increases the chances of them engaging with your brand.
• Advanced Segmentation & Product Recommendations: Omnisend allows you to segment your audience based on their behavior (like what they’ve purchased or browsed before). Plus, it uses AI-powered product recommendations to suggest relevant products to your customers, boosting sales.
• Automation Workflows: The platform offers easy-to-set-up automation workflows for common e-commerce tasks like cart abandonment, order confirmations, and post-purchase follow-ups.
• Direct Integrations: Omnisend integrates directly with popular e-commerce platforms like Shopify, BigCommerce, and WooCommerce, making setup a breeze.

Pros:

• Easy Automation: Omnisend’s automation features are straightforward, which is great if you’re new to email marketing. You can set up workflows that run on their own.
• Multi-Channel Integration: Send targeted messages across multiple platforms (email, SMS, push notifications), which means more opportunities to reach your customers.
• Scalable for Growth: If your business is growing, Omnisend is ideal. It allows you to run targeted campaigns that scale with your business.

Cons:

• Limited Design Customization: While Omnisend is great for automation and functionality, you may find that its design customization options are a bit limited compared to some other platforms.
• Advanced Features on Higher Pricing Tiers: Some of Omnisend’s more advanced features (like deeper analytics or extra automation triggers) are only available on their higher-tier pricing plans.

How It Benefits E-commerce:

Omnisend is a powerful tool for running multi-channel marketing campaigns that help you engage customers across different touchpoints. This leads to higher customer engagement and more sales. The platform’s segmentation and automation capabilities make it easy to send the right message at the right time, increasing your chances of conversions.

Pricing:

• Free Plan: You can send up to 500 emails per month for free, which is great for beginners.
• Paid Plans: Paid plans start at $16/month for 500 contacts and offer more advanced features as you grow.

Checkout Omnisend 

 3. ActiveCampaign: Advanced Features for E-commerce Success

ActiveCampaign is a powerful email marketing tool that’s perfect for e-commerce stores looking for advanced automation, deep customer insights, and personalized campaigns. With its top-notch features, it helps you create highly targeted and effective campaigns that can lead to more sales and loyal customers.

Key Features:

• Advanced Segmentation & A/B Testing: ActiveCampaign lets you segment your customer list in many ways, including by purchase history or engagement level. It also offers A/B testing, which helps you test different email versions to see what gets the best results.
• Multi-Step Automation & Behavioral-Based Campaigns: You can set up multi-step automations that send personalized emails based on customer behavior, like viewing a product or abandoning a cart.
• Comprehensive CRM: ActiveCampaign includes a full CRM (Customer Relationship Management) system. This allows you to store and manage detailed information about your customers, making it easier to send tailored messages that feel personal.

Pros:

• Highly Customizable Automation: ActiveCampaign is perfect for businesses that want to create custom workflows. You can automate emails based on customer behavior, which helps improve your engagement and conversion rates.
• Deep Customer Insights: With its CRM features, you get a detailed view of your customers’ actions and history. This lets you send more personalized emails that are relevant to each customer.
• A/B Testing: This feature allows you to test different parts of your email (like subject lines or designs) to find out what works best, ensuring you send the most effective messages.

Cons:

• Steeper Learning Curve: ActiveCampaign’s advanced features can be a bit overwhelming if you’re just starting with email marketing. But don’t worry—once you get the hang of it, the possibilities are endless.
• Pricing Increases with Contacts: As your email list grows, the price of using ActiveCampaign goes up. So, it’s something to consider if you’re planning to scale quickly.

Pricing:

• Starts at $15/month for 500 contacts.
• As your contact list grows, the pricing increases, but it remains competitive for the powerful features it offers.

Checkout Activecampaign

4. AWeber: Easy-to-Use Email Marketing for E-commerce

AWeber is one of the most popular email marketing platforms, known for its user-friendly tools and solid deliverability. If you’re an e-commerce business looking for an easy way to set up automated email campaigns and send out professional emails, AWeber is a fantastic choice. With its drag-and-drop editor and a large template library, it’s designed to help you get your campaigns up and running without any hassle.

Key Features:

• Email Templates & Drag-and-Drop Editor: AWeber offers easy-to-use templates and a drag-and-drop editor, so you can create beautiful emails quickly and without any technical knowledge.
• Email Automation & A/B Testing: Automate emails for common tasks like welcoming new subscribers, sending product recommendations, or reminding customers of abandoned carts. Plus, you can run A/B tests to see what kind of emails your audience likes best.
• Integrations: AWeber integrates seamlessly with Shopify, BigCommerce, and other major e-commerce platforms, making it easy to link your store and get started.

Pros:

• User-Friendly: AWeber is known for its easy-to-use interface, making it a great choice for beginners or businesses that want to get their email marketing off the ground quickly.
• Great Deliverability: You can rely on AWeber to make sure your emails land in your customers’ inboxes, not their spam folders.
• Large Template Library: With a wide variety of customizable templates, you can create professional-looking emails in minutes.

Cons:

• Limited Automation in Lower Tiers: While AWeber offers automation, some of the more advanced automation features are only available in higher-tier plans. This could be limiting if you’re on a budget.
• Pricing Increases with Larger Contact Lists: As your email list grows, AWeber’s pricing will go up, so it’s something to consider if you have big plans for scaling your e-commerce store.

Pricing:

• Free Plan: AWeber offers a free plan for up to 500 subscribers, making it a great option for businesses just starting out.
• Paid Plans: Paid plans start at $19/month for 500 subscribers, and pricing increases as your contact list grows.

Checkout Aweber

5. GetResponse: The All-in-One Marketing Platform

If you’re looking for more than just email marketing, GetResponse is an excellent option. It’s an all-in-one platform that includes email campaigns, landing pages, webinars, and automation, making it perfect for e-commerce businesses that need a more comprehensive solution. Whether you’re looking to send emails, host webinars, or build landing pages to capture leads, GetResponse can do it all.

Key Features:

• Email Campaigns & Automation: Create automated email campaigns that run on their own, saving you time and ensuring timely communication with your customers.
• A/B Testing & Advanced Segmentation: GetResponse offers A/B testing so you can see which emails perform better. Plus, its advanced segmentation lets you target specific customer groups based on their behavior and preferences.
• Landing Pages & Forms: Design beautiful landing pages and forms to capture leads or promote special offers, all within the same platform.
• Webinars: A standout feature of GetResponse is its webinar integration. You can host live events, perfect for promoting products or engaging with your audience in real-time.

Pros:

• All-in-One Platform: GetResponse offers more than just email marketing. With tools for landing pages, webinars, and forms, you get everything you need to run your marketing in one place.
• Great Customer Support: GetResponse is known for its helpful customer support. Whether you’re new to email marketing or need assistance with a complex feature, their team is there to guide you.
• Intuitive Interface: The platform is easy to navigate, even for beginners, and setting up campaigns is pretty straightforward.

Cons:

• More Expensive for Smaller Businesses: While GetResponse offers a lot of features, it may be a bit pricey for smaller businesses or those just starting out with email marketing.
• Learning Curve for Advanced Features: If you plan to use advanced features like webinars or detailed automation, there might be a bit of a learning curve at first.

Pricing:

• Starts at $15/month for up to 1,000 contacts.
• Higher-tier plans come with added features like webinar functionality and more advanced tools.
• Getresponse vs Clickfunnel
• MailerLite vs GetResponse

Checkout Getresponse

6. Drip: The Email Marketing Platform for E-Commerce That Doesn’t Overwhelm You

Let’s face it: email marketing can be a bit like trying to juggle flaming swords—complicated and a little dangerous if you don’t know what you’re doing! But Drip is here to make your life easier. If you’re running an e-commerce store and need an email marketing platform that’s easy to use, automated, and doesn’t make you feel like you need a PhD in tech to set it up, Drip could be your new best friend.

Key Features:

• Simple, User-Friendly Interface: Drip is like the “user manual” you never knew you needed. It’s designed with beginners in mind, so even if you’re new to email marketing, you can get up and running without pulling your hair out. It’s easy to navigate, and best of all, it won’t make you want to scream in frustration. 😅
• Visual Automation Editor & Email Sequences: Drip gives you a visual editor for automation that’s about as easy as drawing stick figures (but way more powerful). You can set up email sequences for all those important customer moments, like welcome emails, product recommendations, and reminders for those abandoned carts that are gathering virtual dust. It’s like having your own personal assistant, minus the coffee runs.
• Integrations with WooCommerce, Shopify, and More: Drip plays well with all the big e-commerce platforms like Shopify and WooCommerce. So, syncing your customer data and store info is as easy as pie (and we all know pie is easy to eat, not make, but you get the point).

Pros:

• Easy to Use for Small E-Commerce Businesses: Drip is perfect for small businesses that don’t have time to overcomplicate things. You’ve got a business to run, products to sell, and probably a coffee addiction to maintain—email marketing shouldn’t add to your stress.
• Visual Workflow Editor: With the visual workflow editor, you can map out your email campaigns like you’re drawing your dream house. Set up automated emails based on customer behavior, like a welcome email when they sign up or a reminder email when they leave stuff in their cart. It’s like playing chess, but with emails and fewer knights.
• E-commerce Focused: Drip doesn’t just dabble in e-commerce—it’s all in. It’s built for businesses that need to automate sales-driven emails, keep customers coming back, and ultimately make more money (because who doesn’t love more money?).

Cons:

• Limited Design Customization: Drip is like that friend who always shows up in a plain T-shirt—it does the job, but it’s not winning any fashion awards. If you want deep customization and all the bells and whistles for design, Drip might leave you wanting more.
• Lacks Advanced Segmentation: While Drip is great for general email segmentation, if you’re looking to dive into the deep end with super specific targeting (like sending emails based on browsing history or social media likes), Drip might not be your best bet. It’s like getting a good solid meal when you were hoping for a five-star dinner.

Pricing:

• Free Plan: Drip doesn’t have a free plan, but it does offer a 14-day free trial so you can kick the tires and see if it’s the right fit.
• Paid Plans: Paid plans start at $19/month for 500 subscribers, and scale based on the size of your list. It’s like paying for Netflix, but for emails—worth every penny if it helps you make more sales.

Drip is an excellent choice for small e-commerce businesses looking for a no-fuss email marketing solution. Its easy-to-use interface, automation features, and focus on sales-driven emails make it a solid pick for anyone looking to step up their email game without pulling out their hair. Plus, the visual editor makes setting up campaigns feel like playing with Legos—not a bad deal, right?

Checkout Drip

7. ConvertKit (Kit): Simple Email Marketing for Small E-commerce Businesses

ConvertKit is a user-friendly email marketing platform that’s perfect for small e-commerce businesses looking for a straightforward way to send automated emails. It’s known for its clean design and simple setup, making it an excellent choice if you’re just getting started with email marketing and want something easy to use.

Key Features:

• Simple, User-Friendly Interface: ConvertKit is designed to be easy to navigate, even for those who have little to no experience with email marketing.
• Visual Automation Editor & Email Sequences: You can easily create automated email sequences to nurture leads and keep your customers engaged. The visual editor lets you see exactly how your emails will flow, making it intuitive to set up.
• Integration with WooCommerce, Shopify, and More: ConvertKit integrates with popular e-commerce platforms like WooCommerce and Shopify, so you can sync your store data and get started quickly.

Pros:

• Easy to Use: ConvertKit is known for being beginner-friendly. Whether you’re a solo entrepreneur or running a small e-commerce store, you can quickly set up your campaigns without getting overwhelmed.
• Visual Workflow Editor: The visual automation editor makes it easy to set up complex email sequences with just a few clicks.
• Perfect for Creators & Niche Businesses: While it works for e-commerce stores, ConvertKit is especially focused on creators and niche businesses, making it a great fit for small businesses that need straightforward, targeted email marketing.

Cons:

• Limited Design Customization: ConvertKit doesn’t offer as many design customization options as some other platforms. If you want a highly unique look for your emails, this might be a limitation.
• Lacks Advanced Segmentation Features: Unlike some more robust platforms, ConvertKit doesn’t have as many options for advanced segmentation of your contact list. This might make it harder to target specific customer groups.

Pricing:

• Free Plan: ConvertKit offers a free plan for up to 300 subscribers, making it an affordable option for businesses just getting started.
• Paid Plans: Paid plans start at just $9/month for 300 subscribers and scale up based on your list size.

Convertkit vs Mailchimp

Checkout Kit

8. Beehiiv: The All-in-One Email Marketing Platform for E-commerce

Beehiiv is one of those platforms that doesn’t just get the job done; it raises the bar. If you’re looking for a tool that not only handles your email campaigns but also helps you with landing pages, webinars, and automation, then Beehiiv is definitely worth checking out.

Key Features:

• Email Campaigns, Landing Pages, Webinars, and Automation: Beehiiv covers the full spectrum. You can send email campaigns, create custom landing pages to capture leads, host webinars to engage with your audience in real-time, and set up automations that run like clockwork.
• A/B Testing & Advanced Segmentation: If you want to get into the nitty-gritty of optimization, Beehiiv’s A/B testing and advanced segmentation features are perfect. These allow you to experiment with different email variations and target specific customer groups to boost your campaign performance.
• Integrations with Shopify, WooCommerce, and More: Beehiiv integrates with all the popular e-commerce platforms, including Shopify and WooCommerce, making it super easy to pull in your product and customer data for targeted campaigns.

Pros:

• All-in-One Platform: No need to juggle between different tools for email marketing, landing pages, and webinars. Beehiiv combines everything into one easy-to-use platform, which is a huge time-saver.
• Great Customer Support & Intuitive Interface: If you ever get stuck, Beehiiv’s customer support is like having a lifeline. Their interface is also intuitive, making it easy to get started—even if you’re new to email marketing.
• Strong Automation Capabilities: From cart abandonment to welcome sequences, Beehiiv’s automation features let you set up your email marketing to run on autopilot, saving you valuable time.

Cons:

• More Expensive for Smaller Businesses: If you’re just starting out, Beehiiv’s pricing might feel a little like you’re buying the Rolls-Royce of email platforms. But hey, you get what you pay for!
• Learning Curve for Advanced Features: While Beehiiv is user-friendly overall, its advanced features (like segmentation and A/B testing) may take a bit of time to master. But once you get the hang of it, you’ll be unstoppable!

Special Features:

• Webinar Integration for Live Events: Beehiiv takes things to the next level with its webinar integration. It’s perfect for e-commerce businesses that want to host live events, launch new products, or provide value to their audience in real-time.
• Email Creation with Landing Pages & Forms: You can build landing pages and forms that convert, then tie them directly into your email campaigns, making Beehiiv a one-stop-shop for all your lead generation and marketing needs.

Pricing:

Beehiiv’s pricing starts at $49/month, which includes email campaigns, landing pages, and automation features. While this may be a bit steep for smaller businesses, it offers plenty of value for e-commerce stores looking for a powerful, all-in-one solution.

Beehiiv vs Mailchimp

Checkout Beehiiv

9. Benchmark Email: The Simple, No-Nonsense Email Marketing Tool for E-Commerce

If you’re looking for something that doesn’t require a PhD in email marketing to get started, Benchmark Email might just be your new best friend. Think of it as the training wheels for email marketing—simple to use, with all the necessary tools to get your e-commerce business buzzing without overwhelming you.

Key Features:

• Simple, User-Friendly Interface: If you’re not a fan of getting lost in complicated menus, Benchmark Email is like that easy-to-follow map that gets you where you need to go. Whether you’re new to email marketing or just need something straight to the point, it’s incredibly user-friendly.
• Visual Automation Editor & Email Sequences: Creating email campaigns with Benchmark is as easy as pie. The visual workflow editor lets you set up email sequences—like a friendly reminder about an abandoned cart or a warm welcome email for new subscribers—without breaking a sweat.
• Integrations with WooCommerce, Shopify, and More: Whether you’re on Shopify, WooCommerce, or another e-commerce platform, Benchmark plays nicely with all of them. Syncing your store’s data and automating campaigns has never been easier.

Pros:

• Easy to Use for Small Businesses: Benchmark Email is made for small businesses that need powerful features without all the complicated bells and whistles. If you’re juggling a million tasks and just need a reliable email tool, this is your go-to.
• Visual Workflow Editor: If you’ve ever tried to set up an email sequence and felt like you were trying to assemble IKEA furniture without instructions—Benchmark’s visual editor is the missing manual. It’s easy to use and helps you map out your emails like a pro.
• Perfect for Creators and Niche Businesses: This tool works especially well for businesses that need straightforward email marketing with a focus on nurturing leads—without going overboard.

Cons:

• Limited Design Customization: While Benchmark gets the job done, it’s not going to win any design awards. If you’re looking for highly customized designs that make your emails stand out like a peacock at a pigeon convention, you might want to look elsewhere.
• Lacks Advanced Segmentation Features: Benchmark does a great job with the basics, but if you’re into advanced segmentation (like sending emails based on specific actions, or creating super-targeted lists), you might find it a bit too basic.

Pricing:

• Free Plan: Benchmark Email offers a free plan for up to 300 subscribers—perfect for small businesses just getting started.
• Paid Plans: If you’re ready to scale, paid plans start at $9/month for 300 subscribers. As your list grows, the pricing adjusts, so you won’t be paying for features you don’t need yet.

Checkout Benchmark Email

10. Stripo: Simple, Yet Powerful Email Marketing for E-Commerce

If you’re looking for a straightforward email marketing tool that won’t require you to spend weeks learning how to use it, Stripo is a great option. With a simple, user-friendly interface and features that help small businesses stay on track with their email campaigns, Stripo might be the unsung hero of your marketing toolkit.

Key Features:

• Simple, User-Friendly Interface: No need to panic when you open Stripo’s dashboard—it’s like stepping into a cozy, well-organized room. Everything is laid out so you can focus on what matters: creating emails that convert.
• Visual Automation Editor & Email Sequences: Stripo lets you set up automated email sequences with ease, thanks to its visual editor. Whether it’s a welcome email or a reminder for an abandoned cart, you can automate it without feeling like you’ve opened a can of worms. 🍝
• Integrations with WooCommerce, Shopify, and More: Stripo integrates with popular platforms like Shopify, WooCommerce, and others. So, whether you’re running a store on Shopify or BigCommerce, syncing your product data is as simple as pie.

Pros:

• Easy to Use for Small Businesses: Stripo is like email marketing for dummies, but in a good way. It’s perfect for small businesses that don’t have time to mess around with overly complex platforms.
• Visual Workflow Editor: The drag-and-drop editor lets you create and manage email sequences without any of the headaches that usually come with email automation. You can set it and forget it, letting Stripo do the hard work while you focus on other things.
• Great for Niche Businesses: Whether you sell handmade crafts or specialized products, Stripo helps you send emails that are tailored to your audience, keeping them engaged without making it feel like a sales pitch.

Cons:

• Limited Design Customization: While Stripo does a good job with pre-designed templates, if you’re someone who loves to go full creative mode and design everything from scratch, you might find it a bit restrictive. It’s like painting within the lines—not bad, just not totally free-form.
• Lacks Advanced Segmentation Features: Stripo is amazing for getting started, but if you’re looking to segment your emails based on super-detailed criteria (like browsing behavior or in-depth analytics), it might not offer the deep dive you’re looking for. Think of it as a beginner’s swimming pool, not the Olympic-sized one.

Pricing:

• Free Plan: Stripo offers a free plan that’s perfect for small businesses starting out with up to 500 emails per month. It’s a great way to dip your toes in and get the hang of email marketing.
• Paid Plans: If your email list is growing and you need more features, paid plans start at $15/month, which gives you access to more advanced features like unlimited emails and

Checkout Stripo

11. Brevo (formerly Sendinblue): Affordable and Effective Multi-Channel Marketing

Brevo, formerly known as Sendinblue, is a great choice for small to medium-sized e-commerce businesses looking for an affordable yet powerful marketing solution. With a focus on email, SMS, and transactional emails, Brevo is perfect for businesses that want to connect with customers through multiple channels without breaking the bank.

Key Features:

• Email, SMS, and Transactional Emails: Brevo allows you to manage not just email marketing but also SMS campaigns and transactional emails (like order confirmations and shipping updates). This makes it a great tool for communicating with your customers through different channels.
• Advanced Automation & Segmentation: You can set up automated email flows based on customer actions, like abandoned cart reminders or post-purchase follow-ups. Plus, its segmentation features help you target specific groups of customers with tailored messages.
• Integrations: Brevo integrates with popular e-commerce platforms like WooCommerce, Shopify, and BigCommerce, making it easy to link your store and get started with marketing.

Pros:

• Affordable Pricing: Brevo offers great value for its pricing, especially for small businesses. You can get a lot of features without spending a fortune.
• SMS Marketing: If you want to engage customers through text messages in addition to emails, Brevo has excellent SMS marketing tools.
• Perfect for Small to Medium-Sized E-commerce Businesses: Brevo’s features are ideal for businesses that are growing and want an easy, affordable way to engage customers across multiple channels.

Cons:

• Limited A/B Testing in Lower Plans: If you’re on one of Brevo’s lower-tier plans, you won’t have access to as many A/B testing options, which means you can’t test different email variations as easily.
• Some Advanced Features on Higher Tiers: If you need more advanced features like advanced reporting or additional automation workflows, you’ll need to upgrade to a higher-tier plan.

Pricing:

• Free Plan: You can send up to 300 emails per day with the free plan, which is perfect for startups or small businesses just getting started.
• Paid Plans: Paid plans start at $25/month for 20,000 emails per month.

Checkout Brevo

12. Moosend: Easy Email Marketing with a Dash of Smart Automation

If you’re on the lookout for a simple, powerful email marketing tool that won’t give you a headache, then Moosend might just be the best thing since sliced bread. It’s the soup-to-nuts solution for small businesses that want to send great emails quickly, and with a little help from smart automation, get those sales rolling in while you focus on other important tasks.

Key Features:

• Email Templates & Drag-and-Drop Editor: Moosend makes email creation as easy as pie. With a drag-and-drop editor, you can customize templates and create beautiful emails without needing to know a thing about coding. Perfect for those who just want to get their message out without the fuss.
• Email Automation & A/B Testing: Moosend offers powerful email automation tools that let you automate campaigns for things like abandoned carts, welcome emails, and post-purchase follow-ups. And with A/B testing, you can easily figure out what email designs or content your audience loves the most—without any guesswork.
• Integrations with Shopify, BigCommerce, and More: Moosend integrates seamlessly with popular platforms like Shopify, BigCommerce, and others. This means you can easily pull in your product data and start sending personalized emails that actually resonate with your customers.

Pros:

• User-Friendly Drag-and-Drop Editor: If you’ve ever struggled with complex email editors, Moosend’s drag-and-drop tool will feel like a breeze. It’s perfect for those who don’t have a lot of time or tech experience but still want professional-looking emails.
• Great Deliverability: Your emails won’t end up in the dreaded spam folder. Moosend is known for having great deliverability, so you can rest assured your messages will actually get to your customers’ inboxes.
• Large Template Library: Struggling with email design? Moosend has a huge selection of templates to make your life easier. You can pick one, tweak it to fit your brand, and get your campaign out the door in no time.

Cons:

• Limited Automation in Lower Pricing Tiers: While Moosend’s entry-level plans are great, they might be a bit limited in automation features. So, if you want advanced features like triggered email sequences or complex automation, you may need to upgrade.
• Pricing Increases with Larger Contact Lists: As your contact list grows, so does your pricing. So, if you’re planning on scaling quickly, keep an eye on those costs. But hey, more customers means more sales, right?

Special Features:

• Smart Automation for E-Commerce: Moosend’s smart automation can help you send highly relevant emails to customers based on their behavior. Whether it’s reminding them of a forgotten cart or sending a personalized product recommendation, this automation makes life a lot easier.
• Robust Analytics and Reporting Tools: Want to know how your emails are doing? Moosend’s analytics tools provide detailed reports on open rates, click rates, conversions, and more. It’s like having a marketing assistant who tracks everything for you, so you can focus on improving your campaigns.

Pricing:

• Free Plan: Moosend offers a free plan for up to 1,000 subscribers, which is perfect for small businesses just getting started with email marketing. It includes basic features like email campaigns and automation.
• Paid Plans: Paid plans start at $9/month for up to 500 subscribers. As your list grows, the price increases, but the extra features like advanced automation and detailed analytics make it worth the investment.

Checkout Moosend

Shopify Email: Simple, Seamless Email Marketing for E-Commerce

If you already use Shopify to run your store, then Shopify Email is like the cherry on top of your marketing sundae. It’s designed to seamlessly integrate with your Shopify store, making it super easy to send out promotions, notify customers about sales, and keep your audience engaged—all without leaving the Shopify ecosystem.

Key Features:

• Email Templates & Drag-and-Drop Editor: Shopify Email provides pre-designed templates that are ready for action. Plus, the drag-and-drop editor lets you customize them to fit your brand without breaking a sweat. No need to be a tech whiz—just pick a template, tweak a few things, and voilà, your email’s ready to go.
• Email Automation & A/B Testing: Set up automated emails for your customers, whether it’s a welcome email, order confirmation, or abandoned cart reminder. And for the perfectionists out there, the A/B testing feature lets you test different subject lines, content, and more to see what resonates best with your audience.
• Integrations with Shopify, BigCommerce, and More: The best part about Shopify Email? It’s built to work seamlessly with your Shopify store (obviously). But it also integrates with BigCommerce and other platforms, so you can streamline your emails with your store’s data effortlessly.

Pros:

• User-Friendly Drag-and-Drop Editor: Shopify Email’s drag-and-drop tool makes creating emails so easy, your grandma could probably use it (no offense to grandma). It’s perfect for business owners who want to get campaigns up and running without all the fuss.
• Great Deliverability: When you send an email through Shopify Email, it’s pretty much guaranteed to land in the inbox—not the spam folder. High deliverability means your emails actually get read. Who doesn’t want that?
• Large Template Library: Not a designer? No problem. Shopify Email offers a library of templates to help you quickly create professional-looking emails. Just choose one, tweak it to your heart’s content, and you’re good to go!

Cons:

• Limited Automation in Lower Pricing Tiers: If you’re just starting out with a small email list, Shopify Email offers basic automation—but if you want advanced automations (like triggered emails based on specific actions), you may need to upgrade your plan.
• Pricing Increases with Larger Contact Lists: As with most platforms, pricing tends to go up as your contact list grows. So if you’re experiencing a rapid growth spurt, you may see your monthly fees increase along with your list size. But hey, more customers mean more sales, right?

Special Features:

• Smart Automation for E-Commerce: Shopify Email’s smart automation helps you automate emails based on customer actions. This means you can send timely follow-up emails, welcome messages, and even remind people about their abandoned carts—all automatically!
• Robust Analytics & Reporting Tools: Wondering how your email campaigns are performing? Shopify Email comes with great reporting tools that show you the open rates, click-through rates, and other important metrics to help you optimize your emails and keep improving your strategy.

Pricing:

• Free Plan: Shopify Email offers a free plan that lets you send up to 250 emails per month. It’s a great option if you’re just starting out or have a smaller subscriber list.
• Paid Plans: If you need to send more emails (and let’s be honest, we all do), the paid plans start at $9/month, which includes more features like advanced automation and detailed analytics.

Checkout Shopify email