Best Time and Day to Send Emails (Backed by Data, Not Guesswork)

What If One Tiny Timing Mistake Is Costing You 80% of Your Email Results? 😳

You’ve crafted the perfect email.
Catchy subject line? ✅
Engaging content? ✅
A solid offer with a killer call-to-action? ✅✅

You hit send…
And then?
You again became saddest creature in the planet.

No opens. No clicks. No sales.
Ouch. 😬

Here’s the wild part: The problem probably isn’t your email —
It’s when you sent it.

Yep. Timing in email marketing is everything.
You can do everything right, but if your email lands in inboxes at the wrong time — when people are asleep, in meetings, chasing toddlers, or deleting 100+ unread emails before lunch — it’s game over.

So… when is the best time to send your emails?

Well, I had that same question — and instead of guessing, I went all in.
I scraped the internet. Every single blog post. Every study. Every stat.
I surveyed and spoke with multiple email marketing pros, top marketers, and industry leaders.
I did not stop until I had answers backed by both real-world data and expert advice.

And now, I’m handing it all to you — on a silver platter.

In this post, you’ll learn:

✅ The best day and time to send your emails (with real data behind it)
✅ How it changes depending on your audience or industry
✅ Why there’s no “magic hour” that fits everyone — but how to find yours
✅ Easy tips to test and optimize your send time (even if you’re totally new)

And the best part? It’s all written in plain English — no tech jargon, no marketing mumbo-jumbo.

If you want your emails to get opened, read, and clicked — you need this timing guide.
Let’s jump in and find that perfect moment to hit “send.” 🚀

What Real Research Says About the Best Time and day to Send Emails

You already know timing matters — it can make or break your email performance.

But instead of making assumptions (like “mornings must be best”), I went deep into the real research.

We’re talking millions of emails, multiple platforms, and data pulled from actual campaigns, not theories. I studied benchmarks from Mailchimp, Campaign Monitor, Moosend, Omnisend, GetResponse, and even Mailmodo for Indian businesses.

Let’s break it all down — not just what they found, but why it matters and how you can use it.

✅ Mailchimp: The OG of Email Marketing Data

Mailchimp has been around for decades — and they’ve analyzed billions of emails.

📊 Their key insights:

• Best Days: Tuesday and Thursday

• Best Time: Around 10 AM

💡 Why does this matter?

Think about how people behave at work:

• Mondays = chaos. People are buried in emails and to-dos. Your message will likely get skipped.

• Tuesdays = clarity. By now, the urgent stuff is done, inboxes are cleaner, and people are open to exploring new content.

And that sweet 10 AM window?

It’s after the first coffee, before meetings take over, and right when people start checking inboxes seriously. – Mailchimp email marketing benchmark

🔑 Actionable takeaway:
If you’re just starting out and have no clue when to send, start with Tuesday at 10 AM. It’s the most widely successful starting point.

✅ Campaign Monitor: Timing Isn’t Just About Opens — It Affects Clicks Too

Campaign Monitor studied over 100,000 email campaigns and noticed something critical:
Timing didn’t just affect Email open rates, it also influenced click-through rates.

📊 What they found:

• Best Days: Tuesday and Wednesday

• Best Time: 9 AM to 11 AM

• Worst Day: Saturday

🧠 Why this is important:

Opens are nice, but clicks are what actually lead to sales or signups.
Their research shows that when emails are sent between 9 and 11 AM, users aren’t just opening — they’re also taking action. – Campaign Monitor Report

This is the time when:

• People are focused, but not overwhelmed

• They’re not in back-to-back Zooms

• They’re likely reading with intention, not swiping while standing in line

🔑 Actionable takeaway:
Want better clicks, not just opens? Try Tuesday or Wednesday around 9:30 AM.
Especially for educational content, announcements, or anything that requires a decision.

✅ Moosend: Audience Type Totally Changes Timing

Moosend did something smart — instead of looking at email as one-size-fits-all, they broke it down by audience type: B2B vs. B2C.

📊 Key findings:

• B2B (business to business): Best time is Tuesday between 9–11 AM

• B2C (business to consumer): Best time is Sunday evening (5–8 PM)

🎯 Why this matters:

B2B readers are at their desks during business hours. They’re in “work mode,” checking email between meetings, and are more likely to respond to value-driven offers, reports, or demos.

B2C readers, on the other hand, are totally different.
They’re reading emails on the couch, often while watching Netflix or scrolling Instagram. They’re more likely to buy a product, book an appointment, or sign up for something during leisure time — not during the workday. –  Moosend Email Timing report

🔑 Actionable takeaway:

• Sending to professionals? Go with Tuesday morning.

• Sending to consumers? Try Sunday at 7 PM, when they’re relaxed and browsing.

✅ Omnisend: eCommerce Has Its Own Rules

Omnisend, which focuses heavily on eCommerce brands, looked at performance based on campaign type.

📊 Their findings:

• Best Day for Promotions: Thursday

• Best Time: 8–9 AM

• Other Good Day: Sunday (especially for newsletters)

🛍️ Why it’s different for eCommerce:

In eCommerce, timing matters for buying behavior.

• Thursday is a “pre-weekend shopping” day — people are planning what to buy or looking for deals.

• 8–9 AM works because many people browse emails during morning routines, including on mobile.

And Sunday? That’s when people are doing low-effort, relaxing activities — a great time for non-pushy, story-driven newsletters or roundups. – Omnisend report

🔑 Actionable takeaway:
If you sell products, test Thursday morning for promotions and Sunday night for value-packed newsletters. and if you can send interactive emails then it can get you more 2x conversion.

✅ GetResponse: One Size Doesn’t Fit All — Especially Across Time Zones

GetResponse focused on regional behavior — and what works in the U.S. may totally flop in India or Europe.

📊 Regional Data:

🌍 Why this matters:

If you send an email at 10 AM New York time to your audience in Germany — it’s already 4 PM there.
Your perfectly timed message might land just as they’re logging off for the day. – GetResponse Report

🔑 Actionable takeaway:
Always send based on your reader’s time zone, not yours. Most email platforms (like ConvertKit, Mailerlite, Activecampaign etc.) let you schedule by subscriber time zone. Use that feature — it’s powerful.

✅ Mailmodo: Fresh Insights from India 🇮🇳

Mailmodo is gaining traction fast, especially in India. Their data backed up a lot of what we saw above — but also introduced something new.

📊 Key findings:

• Best Days: Tuesday and Wednesday

• Best Time: 11 AM – 1 PM IST

• Bonus Insight: AMP-powered (interactive) emails performed even better at this time.

📲 Why this matters:

Late morning is when Indian users — especially in tech, education, and SaaS — are in deep work mode. They’re checking email and making decisions.

And if you’re using modern email formats like AMP (which lets users click, swipe, or fill forms inside the email), this time frame gets even more interaction. – mailmodo report

🔑 Actionable takeaway:
If you’re targeting Indian readers, try Tuesday or Wednesday between 11 AM and 1 PM IST — especially if you’re sending interactive or action-heavy emails.

🧠 So… Is There a Universal “Best” Time?

Short answer? No.
But… we do see some clear patterns that work across most industries and audiences:

What You Should Actually Do With This Data

Don’t overthink it. Just start here:

1. If you’re new, test Tuesday at 10 AM in your reader’s time zone. It’s the safest, best-tested option across all platforms.

2. Send at different times based on audience:

   • B2B → Weekday mornings

   • B2C → Evenings or weekends

   • eCommerce → Thursday AM & Sunday PM

3. Use your email tool’s “time zone” feature to send at local time.

4. Watch your own results. Track open and click rates. Try small A/B tests.
   Example: Split your list and send half at 9 AM, half at 11 AM. See what wins.

Because in the end, the best time to send emails… is when your audience wants to read them.
The data gives you a head start. But testing gives you control.

Real Experts Share Their Secrets: When’s the Best Time to Send Emails?

You don’t have to guess when to send your emails. I asked the pros — actual email marketing experts who live and breathe this stuff every day. Here are 10 simple but powerful tips from folks who’ve tested, measured, and nailed down the best times to get your emails opened, read, and clicked:

1. Michael Leszcynski — Head of Content, GetResponse

“The best-performing hours are usually somewhere in the early morning. The global results show that this can be as early as 4 a.m.”

What this means for you: Early morning is like the calm before the storm. Your email arrives before everyone’s inbox explodes, making it more likely to get noticed.

2. Greg Zakowicz — Senior Ecommerce Marketing Expert, Omnisend

“People most often read their emails on Tuesdays and Fridays at the start of the month… middle of the day at 2 p.m., end of their working day at 5 p.m., or before bed at 8 p.m.”

Why this matters: If you want clicks and sales, send your emails when people are naturally checking in — not when they’re swamped.

3. Chad S. White — Head of Research, Oracle Marketing Consulting

“The best time to send emails is mid-morning, around 10 a.m., when people have cleared their urgent morning tasks and are ready to engage.”

How to use this: Don’t compete with the morning rush. Hit inboxes just as folks settle in — your email stands a much better chance of getting attention.

4. Kath Pay — Founder, Holistic Email Marketing

“Timing isn’t just about the clock — it’s about when your audience is ready to act. Test your send times carefully, but generally, midweek mid-morning works best.”

Pro tip: Your audience might have different habits. Start with midweek mornings, then tweak based on your own results.

5. Ryan Phelan — Founder, Conversations That Convert

“Weekdays between 10 a.m. and noon get the highest engagement rates, especially Tuesday and Wednesday. Avoid Mondays and Fridays if you want better results.”

Takeaway: Skip the inbox chaos of Mondays and the weekend wind-down on Fridays. Aim for midweek, mid-morning instead.

6. Jeanne Jennings — Email Marketing Strategist and Speaker

“Tuesday through Thursday mid-mornings are consistently strong for email engagement. People are focused but not overwhelmed during these times.”

Simple truth: Midweek mornings strike the perfect balance — your email won’t get lost or ignored.

7. Dela Quist — Founder, Alchemy Worx

“Emails sent just before people start work or right after lunch tend to perform well, roughly 8–9 a.m. and 1–2 p.m.”

Why it works: These are natural email-checking moments — when people take a breather and scroll through their inbox.

8. Joanna Wiebe — Founder, Copyhackers

“Timing should always align with your audience’s daily rhythm. For B2B, mid-morning on weekdays is prime. For B2C, evenings and weekends might work better.”

What this tells you: Don’t treat all audiences the same. Match your send time to your readers’ lifestyle.

9. Jordie van Rijn — Email Marketing Consultant

“Avoid Mondays — people are catching up. Also steer clear of Friday afternoons when everyone is winding down. Midweek mornings are your best bet.”

Bottom line: Timing around busy days gives you a better shot at inbox attention.

10. Ann Handley — Chief Content Officer, MarketingProfs

“Sending emails during times when your audience is most receptive makes all the difference. For many, that’s mid-morning during the workweek, but always test what works for your unique list.”

Golden rule: Know your audience — and don’t just guess. Test, learn, and optimize.

💡 Here’s What It All Means for You

Almost every expert points to one big idea:

Mid-morning, especially Tuesday to Thursday, is your golden window.

But! Early mornings, afternoons, and evenings can work too — if you know your audience’s habits. And the secret sauce? Test different times, watch your results, and adjust.

That way, you’ll find the perfect moment that’s unique to your list.

Here are the tools that help you to send emails on best time automatically 🎯

You get it — timing is everything when it comes to emails. But here’s the million-dollar question:

How do you actually find that golden moment to hit “send” without endless guesswork?

Good news — you don’t have to be a psychic or spend hours staring at your inbox. There are some awesome email marketing tools out there that do the hard work for you. They watch your audience, study their habits, and pick the perfect time so your email lands right when your readers are ready.

Here are the top contenders that’ll save you time and boost your results:

MailerLite — The “Set It and Forget It” Champ 🏆

New to email marketing? MailerLite makes it crazy easy. Their “Delivery by Time Zone” feature means your emails go out when your subscribers are awake and alert — no awkward 3 a.m. wake-up calls.

It’s like having a magic clock that knows exactly when your people want to hear from you. Simple. Smart. Stress-free. here is my Mailerlite Review

ActiveCampaign — The Smart Assistant You Didn’t Know You Needed 🤖

ActiveCampaign is a bit more fancy. It watches when your audience actually opens emails and sends your message at the exact moment they’re most likely to click.

Think of it as your personal email ninja, sneaking your message into inboxes when it’ll get the most love.

Omnisend — The Ecommerce Superstar 💰

Running an online store? Omnisend is your new best friend. It knows when shoppers are scrolling, clicking, and buying — then helps you send emails at just the right time.

From cart reminders to flash sales, it’s built to make sure your emails don’t just get opened — they make you money.

Klaviyo — For Those Who Want to Treat Every Subscriber Like a VIP 🎉

If you want to impress, Klaviyo’s got your back. It dives deep into your customers’ habits, figuring out their local time and favorite email moments.

The result? Personalized send times that feel tailor-made. Your subscribers will think you’re reading their minds (but really, it’s just Klaviyo).

Quick Recap — What’s Your Best Pick?

• Total newbie? MailerLite keeps it easy and breezy.

• Want to get clever with automation? ActiveCampaign’s got the brains.

• Running an online shop? Omnisend and Klaviyo are your secret weapons.

Pro tip: No matter which tool you pick, don’t just set and forget. Keep an eye on your reports, test different times, and fine-tune like a pro. That’s how you turn good email timing into great results.

Ready to stop guessing and start winning inboxes? These tools will make sure your emails get seen — exactly when they should.

How to Find Your Perfect Send Time (Because There’s No “One-Size-Fits-All”) ⏱️📬

Let’s be real for a second…

You’ve seen all the stats.
You’ve read what the experts said.
You know Tuesday at 10 AM might be great…

But here’s the truth nobody tells you:

👉 There is no perfect universal send time.

Why? Because your audience isn’t the same as everyone else’s.

What works for a B2B SaaS company in the U.S. might totally flop for a fitness coach in India or an ecommerce brand in Australia.

That’s why the smartest marketers don’t rely on random internet advice — they test their own timing and let real data lead the way. 📊

Here’s exactly how you can do it too 👇

🧪 Step-by-Step: How to A/B Test Your Email Send Time

No complicated tools. No marketing jargon.
Just a simple strategy that actually works — if you stick with it.

✅ Step 1: Pick a Consistent Email Type

Don’t test random stuff. Start with one repeating email — your weekly newsletter, a promo campaign, or even a blog update.

Why? Because consistent format = reliable results.
You want to isolate timing — not be thrown off by different content every time.

💡 Pro tip: Avoid testing on holiday blasts or once-a-year sales. That’s messy data you can’t reuse.

🔁 Step 2: Split Test 2 Different Days or Times

Choose two solid options. Then divide your list into two equal groups.

Example:

• 🕙 Group A: Tuesday at 10 AM

• 🕑 Group B: Thursday at 2 PM

Keep everything else exactly the same — subject line, content, CTA — only the time changes.

Then hit send and… wait. 👀

📈 Step 3: Track What Actually Matters

Give it 24–48 hours and check these 3 golden metrics:

• 📬 Open Rate – Did they even notice your email?

• 🔗 Click Rate – Did they care enough to engage?

• 💸 Conversion Rate – Did it lead to sales, sign-ups, or action?

It’s not about chasing opens — it’s about finding when people act.

🔄 Step 4: Rinse & Repeat (Monthly)

Yep. Don’t stop at one test.

People’s habits change with seasons, work routines, even daylight saving time.
Do a mini test every month — try a new day or time. 📆

Over time, you’ll build your own custom “send time formula” based on real behavior — not marketing myths.

🏁 The Goal?

To stop wasting good emails on bad timing.
To start showing up when your audience is actually paying attention.
To send emails that don’t just get opened — but get clicked, replied to, and converted.

You’ve got the playbook. Now go test it.
Because your real best send time is waiting to be discovered. 🧠

Quick Wins & Pro Tips to Instantly Boost Your Email Timing ⚡📤

Alright — by now, you know send time matters a lot.
But if you want to squeeze out even more results, these quick wins and sneaky-smart tricks can seriously level up your game 🔥👇

✅ 1. Keep Your Schedule Consistent 🗓️

One of the easiest ways to build trust with your list?

Stick to a schedule.

People get used to seeing your emails at a certain time. When you show up regularly (say, every Tuesday at 10 AM), they’re more likely to open because they expect you.

📌 Bonus: Email algorithms like consistency too. It helps with deliverability — aka landing in the inbox, not spam.

🌍 2. Segment by Timezone (Or Behavior)

If your list includes people from different countries or time zones, sending everyone the same email at your 10 AM = disaster.

Instead:

• Use your email tool’s “send by time zone” feature (many tools support this)

• Or segment based on user behavior — like when they usually open/click

It takes a bit more effort, but the reward? ⚡ Way higher engagement.

🔁 3. Resend to Unopens — But at a Different Time

Here’s a clever trick:

Send your email once → Wait 24–48 hours → Then resend it to people who didn’t open, but at a different time.

Example:

• First send: Tuesday at 9 AM

• Resend to unopens: Thursday at 4 PM (with a slightly tweaked subject line)

It’s an easy way to get more eyes on your email — without annoying anyone.

🧪 4. Combine Send Time + Subject Line Testing

Timing is powerful.
Subject lines are powerful.

But when you test both? 💣 You unlock max potential.

Here’s how:

• A/B test two send times (e.g., 10 AM vs 2 PM)

• AND two subject lines (curious vs benefit-driven)

Track which combo gets the most opens + clicks — then double down next time.

💡 TL;DR — These Quick Wins Work:

✔️ Be consistent with your send time
🌎 Segment by time zone or user behavior
🔄 Resend to unopens at a smarter time
✍️ Test subject lines with send times

Small tweaks → Big impact.
Try these this week and watch your email results climb 📈🚀

Need help setting these up in your email tool? Let me know — happy to guide you step-by-step.

Final Thoughts: Stop Guessing. Start Sending Smarter. 💡📬

Here’s the truth:
You don’t need to send more emails — you just need to send them at the right time.

We’ve covered:

• The best days & times backed by real-world data 🧠

• What top email experts are actually doing 🧑‍💼

• Tools that help you nail timing automatically ⚙️

• A step-by-step method to test your perfect send time 🧪

• Quick wins that can boost your results starting today ⚡

But none of this matters if you don’t take action.
So here’s your challenge:

👉 Choose one tip from this post and test it this week.
Try a new send time. Segment by time zone. Resend to unopens. Just start.

Because when your timing is right, everything clicks into place:
More opens. More clicks. More sales. More connection. 🚀

You already know how to write great emails — now it’s time to make sure they actually get seen.

Let timing work for you, not against you.
And if you ever feel stuck? Come back here. This post isn’t going anywhere. 😊

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