MailerLite vs Constant Contact: 7 Reasons Why One Will Boost Your Email Campaigns Today!

Last updated on April 11th, 2025 at

When I started looking for an email marketing tool, I felt really confused. Some people said MailerLite was the best, while others said Constant Contact was better. I kept reading and watching reviews, but the more I looked, the harder it became to choose.

So, instead of staying stuck, I decided to try both tools myself. I tested them one by one to see which one worked better for me.

Now, I’m here to share what I learned, so you can choose the right one for you—without wasting time or getting overwhelmed(As i used to do). so let’s start our Mailerlite vs Constant Contact Battle.

MailerLite vs Constant Contact – Quick Overview

When it comes to email marketing, MailerLite and Constant Contact are like the Batman and Robin of the email world. Both pack a punch, but they do so in different ways. If you’re trying to figure out which one can help you reach your business goals, you’ve come to the right place. Let’s break it down:

MailerLite

After using both MailerLite and Constant Contact, I found MailerLite easier to use. The setup was simple, and the drag-and-drop editor made creating emails fast and smooth. It also has good features for both beginners and growing needs. Plus, it’s affordable, which is great for small businesses.

One thing to keep in mind—some of the advanced tools are only available on paid plans, and the design options, while clean, are a bit basic compared to others. But overall, it’s a solid choice if you want something simple and effective.

Constant Contact

After using Constant Contact, I found it to be a reliable and easy-to-understand tool. It’s great if you just want to create and send emails without dealing with too many settings or features. The platform is simple, and it helps you get things done fast, which is perfect for beginners.

However, it doesn’t offer as much creative control or design flexibility as MailerLite. And some features feel a bit outdated. But if you prefer something straightforward and don’t want to spend time learning too much, it’s still a good option to start with.

Email Editor: Crafting Your Perfect Message

MailerLite

When I tried MailerLite’s email editor, I was surprised by how easy it was to use. The drag-and-drop feature made it simple to create emails that looked professional—no design experience needed.

One of the best things is how flexible it is. You can add fun elements like surveys or image carousels easily. If you’re comfortable with HTML, you can customize even more. It’s like having a lot of tools to make your emails just right.

While the interface isn’t the flashiest, it’s super user-friendly, and I never felt lost. Plus, if I made a mistake, the undo button was always there to help fix things.

Another neat feature is the landing page editor. At first, it was a little tricky to find, but once I did, I could create landing pages that matched my emails perfectly, making everything look cohesive.

Constant Contact

Constant Contact’s email editor is simple and easy to use, but it didn’t impress me as much as MailerLite’s. The drag-and-drop feature works fine, but it felt a bit basic, especially if you like to explore new features and get creative.

The templates are decent, but they didn’t feel as modern or exciting. They’ll get the job done, but don’t expect anything too flashy. You can easily add images, text, and buttons, but if you want more customization, there are fewer options compared to MailerLite.

That said, Constant Contact is great for beginners. If you’re just starting out and don’t need a lot of fancy features, you’ll find it easy to create professional-looking emails without getting overwhelmed.

Winner: MailerLite

If you want more creative control and the ability to make your emails stand out, MailerLite is the winner. It gives you the flexibility to create unique emails without feeling limited. On the other hand, if you prefer something simple and straightforward, Constant Contact offers an easy-to-use editor that helps you send emails quickly without any hassle.

MailerLite: 1 – Constant Contact: 0

Design and Flexibility: Let Your Creativity Shine

MailerLite

MailerLite gives you plenty of freedom to create the emails you want. Whether you want something simple or more detailed, you can easily customize your design.

The drag-and-drop editor makes it simple to use, and there are lots of pre-made templates if you want to start fast. If you prefer to create your own, you can add elements like buttons, images, and even custom HTML if you’re feeling more advanced. You can easily adjust layouts, colors, fonts, and spacing to fit your style.

One thing I really liked was how easy it is to undo mistakes. If you change something and don’t like it, the undo button is always there. Plus, messing up one section won’t mess up your whole email.

Another big plus is the responsive design. Your emails will automatically look good on both computers and mobile devices, so you don’t need to worry about how they’ll appear on different screens

Constant Contact

Constant Contact is decent for design, but it’s not as flexible or creative as MailerLite. The templates are clean and professional, but they can feel a bit basic. They’ll get the job done, but don’t expect anything too exciting or unique.

The design flexibility is good if you want to keep things simple. You can easily pick a template and get started without worrying about too many options. But if you want to make your emails more custom, you might find the options a bit limited. It’s not as easy to adjust things like layout, colors, or fonts compared to MailerLite.

Overall, Constant Contact is a solid choice for creating clean, professional emails quickly. But if you want more creative control, it might not be the best fit.

Winner: MailerLite

When it comes to design and flexibility, MailerLite takes the lead. It gives you plenty of options to create eye-catching emails, whether it’s a newsletter, promotion, or welcome series. You can experiment and customize everything, which is great for anyone who wants to be more creative.

Constant Contact is reliable and works well if you need to get things done quickly. But if you’re looking for more design freedom and creativity, MailerLite is the better choice.

MailerLite: 2 – Constant Contact: 0

Forms and Landing Pages: Capturing Leads Like a Pro

MailerLite

MailerLite makes it super easy to grow your email list with forms and landing pages that work perfectly with your emails.

For forms, you can create pop-up or embedded forms on your website. The drag-and-drop editor lets you customize them without needing to know how to code. You can even add cool things like custom background images or buttons. Plus, you can set forms to appear at the right time based on how long someone’s been on your site or how far they’ve scrolled—great for grabbing attention when it counts!

When it comes to landing pages, MailerLite lets you create pages that match your email design in just a few clicks. There are plenty of templates to choose from, and you can easily make pages for things like special offers or sign-ups. These landing pages are also mobile-friendly, so they’ll look great on phones and tablets without any extra work.

Constant Contact

Constant Contact offers basic forms and landing pages, but it doesn’t have as many customization options as MailerLite.

For forms, you can create simple sign-up forms that are easy to add to your website or as pop-ups. However, if you’re looking for more advanced features, like targeting specific users or having forms appear based on certain actions, you might feel limited.

When it comes to landing pages, Constant Contact provides templates that are easy to customize, but they’re not as flexible or feature-rich as MailerLite’s options. You can create a decent landing page, but if you’re looking for more advanced design features or customization, you might find the options a bit basic. They’re good for simple campaigns, but not as customizable as MailerLite.

Winner: MailerLite

MailerLite definitely takes the lead here. Whether you’re creating forms or landing pages, MailerLite offers more design flexibility and customization. The drag-and-drop editor is easy to use, and you can create advanced forms and landing pages without any technical skills. Plus, the advanced targeting options let you get really specific with your audience.

Constant Contact is still a good choice for basic forms and landing pages, but it doesn’t offer the same creative control. It works well for simple needs, but if you want more customization and flexibility, MailerLite is the better option.

MailerLite: 3 – Constant Contact: 0

Lists and Segmentation: Reaching the Right People at the Right Time

MailerLite

With MailerLite, managing your email lists and segmenting your audience is super easy and efficient.

First, MailerLite makes organizing your contacts simple. You can group people based on their behavior, interests, or where they are in your marketing journey. It’s easy to import contacts from other platforms and track how engaged your audience is. Plus, cleaning up your list—like removing inactive subscribers—is simple.

Where MailerLite really stands out is with segmentation. You can get very specific. For example, if you want to send an offer to people who clicked your last email but didn’t buy, you can do that! You can segment based on things like user actions, location, or even if they opened your last email. This lets you send highly targeted, personalized emails that feel more relevant and effective.

Constant Contact

Constant Contact is decent for managing lists and segmentation, but it’s a bit more basic compared to MailerLite. You can still organize contacts based on actions or preferences, but the tools are simpler. For instance, you can segment by basic things like location or activity, but you won’t have the deeper options that MailerLite offers.

What Constant Contact does well is its simplicity. If you’re a beginner and only need basic segmentation, like by location or interests, it’s pretty straightforward. But if you’re looking for more advanced options, like segmenting based on actions (like email opens or clicks), it might feel a bit limited.

The list management is easy to use and simple to navigate. But for more advanced segmentation features, it doesn’t have the same level of flexibility as MailerLite.

Winner: MailerLite

When it comes to lists and segmentation, MailerLite takes the win. It offers more control, allowing you to target your audience with great precision. Whether you’re creating dynamic lists based on user actions or diving into more detailed data, MailerLite gives you everything you need to send personalized and effective emails.

Constant Contact is perfect for beginners or those who only need basic segmentation, but if you’re looking for more advanced targeting options, MailerLite is the better choice.

MailerLite: 4 – Constant Contact: 0

Email Automations: Letting Your Emails Work for You

MailerLite

When it comes to email automations, MailerLite is like your reliable robot assistant that works around the clock to nurture leads, send offers, and keep your subscribers engaged.

Setting up automations in MailerLite is super easy. You don’t need to be a tech expert to create workflows. The drag-and-drop editor makes it simple to set up automated email sequences, like welcome emails for new subscribers or follow-up emails for those who clicked a link in your last email.

One of the best things about MailerLite’s automations is the flexibility. You can trigger emails based on actions like someone subscribing, clicking a link, or making a purchase. The workflow builder lets you add delays or conditions, so you can send emails exactly when and how you want. For example, you can send a reminder email after a few days or send different messages based on what the user did.

And the best part? MailerLite goes beyond just emails. You can automate landing pages, forms, and more, all as part of your workflow. It’s like having a whole automated marketing system running while you enjoy your coffee (or take a nap!).

Constant Contact

Constant Contact also offers email automation, and it’s a good starting point if you’re new to email marketing. It’s easy to set up basic workflows like welcome emails or simple follow-ups, and there are ready-made templates to help you get started quickly.

However, if you’re looking for more advanced automation, you might find it a bit limited. You can’t create deep, behavior-based workflows like you can with MailerLite. For example, it’s harder to send different emails based on what a subscriber clicked or did. The personalization and targeting options just aren’t as strong.

That said, if you only need basic automations—like welcoming new subscribers or sending a simple email series—Constant Contact gets the job done. But for more advanced, behavior-driven campaigns, MailerLite gives you more flexibility and control.

Winner: MailerLite

When it comes to email automations, MailerLite is the clear winner. Its easy-to-use workflow builder lets you create personalized, behavior-based automations without much effort. Whether you’re just starting out or already experienced, MailerLite gives you everything you need to build powerful and engaging email sequences.

Constant Contact is great for simple automations and easy to use, but it doesn’t offer the same level of flexibility. If you just need basic follow-ups, it works fine—but if you want more advanced features, MailerLite is the better choice.

MailerLite: 5 – Constant Contact: 0

Reports: Measuring Your Success

MailerLite

MailerLite makes it easy to track how your emails are performing with clean, simple reports. If you like seeing what’s working and what’s not, you’ll find everything you need—like open rates, clicks, unsubscribes, and bounce rates—all in one easy-to-understand dashboard.

One great feature is how clearly MailerLite shows what links people are clicking. This helps you see what your audience is really interested in, so you can improve future emails.

It also includes A/B testing reports, so you can test things like subject lines, content, or send times to see what gets the best results. This helps you fine-tune your emails for better engagement.

What really stands out is how beginner-friendly the analytics are. Even if you’re new to email marketing, you won’t feel lost. The dashboard is clear, simple, and breaks down complex data into easy-to-read sections.

Constant Contact

Constant Contact gives you all the basic reports you need, like open rates, click-through rates, and bounce rates. For beginners, this is more than enough to get a general idea of how your emails are doing.

But if you’re looking for more detailed insights—like in-depth link tracking or advanced A/B testing—it doesn’t go as deep as MailerLite. While you can still track some of this, the reports aren’t as detailed or as easy to analyze.

If you just want a simple overview and aren’t too focused on advanced data, Constant Contact will work fine. But if you want to dig deeper and really understand what’s working in your emails, MailerLite gives you more powerful and helpful reporting tools.

Winner: MailerLite

When it comes to reporting, MailerLite takes the crown. Its detailed analytics, clean dashboard, and built-in A/B testing make it easy to track performance and fine-tune your strategy. Whether you’re new to email marketing or have some experience, MailerLite gives you the insights you need to grow with confidence.

Constant Contact covers the basics, which is perfect for beginners. But if you’re looking for deeper data and more control over your results, MailerLite is the better choice.

MailerLite: 6 – Constant Contact: 0

Deliverability: Getting Your Emails Into the Inbox (Not the Spam Folder!)

MailerLite

MailerLite does a great job at making sure your emails actually reach your subscribers’ inboxes—because let’s face it, what’s the point of a great email if no one sees it?

They follow best practices to keep your emails out of spam folders. Things like bounce handling, a strong sender reputation, and tools to help you track your sender score (kind of like a reputation score for email senders) all work together to boost deliverability.

You also get access to important email authentication tools like SPF and DKIM, which help prove your emails are really coming from you. This builds trust with email services like Gmail or Outlook and can improve how often your emails land in the inbox instead of spam.

Of course, your own habits matter too—like sending to clean, engaged lists—but overall, MailerLite gives you the tools and support you need to maintain good deliverability.

Constant Contact

Constant Contact also does a good job at getting your emails into people’s inboxes. They have a solid reputation and follow the right steps to avoid spam filters—like using dedicated IP addresses and sticking to strict anti-spam rules.

One thing they do really well is helping you keep your email list clean. They automatically remove inactive or invalid contacts, which helps improve your chances of reaching real, engaged subscribers. A healthy list means better deliverability.

That said, Constant Contact doesn’t offer as many detailed tools or reports as MailerLite when it comes to tracking deliverability. You won’t get as much insight into things like your sender score or advanced email authentication.

So while your emails will usually get delivered just fine, you won’t have quite as much control or data to help you improve results over time.

Winner: MailerLite

When it comes to deliverability, MailerLite takes the lead. It gives you more tools and data to help make sure your emails land in the inbox—not the spam folder. With features like sender score tracking and advanced email authentication, you get more control and better insight into how your emails are performing.

Constant Contact does a good job overall, especially with keeping your list clean. But if you’re looking for more control and deeper reporting to improve deliverability, MailerLite is the better choice.

MailerLite: 7 – Constant Contact: 0

Pricing: Getting the Most Bang for Your Buck

MailerLite

MailerLite is super budget-friendly, especially if you’re just starting out. It offers a free plan where you can send up to 12,000 emails per month to 1,000 subscribers—a great way to get your feet wet in email marketing without spending a penny.

If you need more features like automations, A/B testing, and advanced reports, the paid plans start at just $10/month. That’s pretty affordable, especially for small businesses or solo creators looking to grow.

What’s nice about MailerLite is how clear and upfront the pricing is. No hidden fees or confusing upgrades—you know exactly what you’re paying for. And even as your list grows, the pricing stays reasonable compared to many other tools out there.

So whether you’re just testing the waters or ready to go all-in, MailerLite gives you great value without stretching your budget.

Constant Contact

Constant Contact doesn’t offer a free plan, but it gives you a 30-day free trial to test things out before making any commitments.

Their paid plans start at $9.99/month for up to 500 subscribers, and the price increases based on how many people are on your list. For example, if you have 5,000 subscribers, it’ll cost you around $45/month.

While the pricing is straightforward, it can get a bit more expensive as your list grows. Unlike MailerLite, which stays affordable even with a bigger list, Constant Contact can get pricier if you’re building a larger email list.

Still, Constant Contact offers some great features, especially for email design and list management. Just be prepared for the pricing to rise as your business (and email list) grows.

MailerLite vs Constant Contact Pricing:

Winner: MailerLite

MailerLite is the clear winner when it comes to pricing. With a fantastic free plan and affordable paid options, it’s a great choice for small businesses or anyone on a budget. Plus, its transparent pricing means you always know exactly what you’re getting for your money.

On the other hand, while Constant Contact offers a solid platform, its pricing tends to rise as your list grows, and there’s no free plan to help you get started without paying. So, if affordability and flexibility are important to you, MailerLite takes the edge.

MailerLite: 8 – Constant Contact: 0

Final Verdict: Which One Should You Choose?

When to Choose MailerLite:

MailerLite is ideal for small businesses, startups, or anyone working with a tight budget. The free plan makes it perfect for beginners who want to dip their toes into email marketing without any cost. If you’re looking for simplicity, ease of use, and the essential features you need without breaking the bank, MailerLite is your go-to.

It’s also perfect if you plan to scale your email marketing efforts without feeling overwhelmed. From automated workflows to segmentation and campaign performance tracking, MailerLite provides all the tools you need in an easy-to-use package.

When to Choose Constant Contact:

Constant Contact shines if you’re running an established business, an e-commerce store, or if you require advanced features like CRM, event management, or premium support. It’s great for those who need robust reporting, list management, and customer engagement tools.

If your focus is on event marketing, surveys, or even donation collection, Constant Contact has the advantage. However, keep in mind that its pricing can rise as your business grows.

Quick Decision Guide:

• Just getting started or working with a small budget? → MailerLite

• Need advanced tools, premium support, and willing to pay more? → Constant Contact

• Looking for ease of use and flexibility on a budget? → MailerLite

• Running an established business or e-commerce store? → Both platforms work well, but Constant Contact might be better if you need to manage complex campaigns and customer relationships.

MailerLite vs Constant Contact – Conclusion

At the end of the day, both MailerLite and Constant Contact are powerful email marketing platforms, but they cater to different needs. If you’re looking for affordability, simplicity, and flexibility, MailerLite is the clear winner. On the other hand, if you need advanced features, premium support, and more complex tools for managing your business, Constant Contact could be the right fit for you.

• MailerLite is perfect for beginners, small businesses, and those on a budget.
• Constant Contact excels in more advanced features and customer support for established businesses.

Now, think about your business goals and what your marketing needs are. The right email marketing tool is out there waiting for you to make it work!

“Still undecided? Join the conversation in the comments below and share your thoughts! We’d love to hear which platform you’re leaning towards!”