Last updated on January 29th, 2025 at
Imagine this: You’re a small business owner, trying to grow your brand, build relationships with customers, and increase sales. You’ve heard that email marketing is one of the most effective ways to do all this. But there’s just one problem—there are so many tools out there, it’s hard to know which one to choose.
This is exactly where I found myself a while ago. I was just starting my online business, and I knew email marketing could be a game-changer. But with so many options—ConvertKit, Mailchimp, and others—it felt overwhelming. Should I go with a platform that’s easy to use but a little basic? Or one with more features but harder to navigate?
Email marketing is more than just sending a message—it’s about creating real, lasting connections with your audience. In fact, it’s often said that email marketing has one of the highest return on investments of any marketing strategy. That’s why it’s so important to choose the right platform from the start.
In today’s post, I’ll compare two of the biggest names in the email marketing world—ConvertKit vs Mailchimp. Whether you’re a creator, a small business owner, or someone just getting started, I’ll break down what each platform offers in terms of features, ease of use, pricing, and support. My goal is to help you figure out which tool fits your needs best—so you can focus more on growing your business and less on the confusion of choosing the right software.
A Quick Introduction to ConvertKit and Mailchimp
What is ConvertKit? (Kit)
ConvertKit is a simple yet powerful email marketing platform designed for creators, bloggers, and small businesses. It helps you automate your email campaigns with ease, allowing you to connect with your audience and grow your business. Its core focus is on building strong relationships through personalized automation, making it perfect for content creators. ConvertKit’s key features include:
- Easy-to-use visual automation tools
- Subscriber tagging for targeted emails
- Simple, clean email templates
- Seamless integration with popular tools like WordPress and Shopify
What is Mailchimp?
Mailchimp is an all-in-one marketing platform that offers a wide range of tools beyond email. It’s designed for small businesses, eCommerce shops, nonprofits, and entrepreneurs who need to manage multiple aspects of their marketing. Over the years, it has evolved from a basic email tool into a powerful, scalable platform. Some of Mailchimp’s standout features include:
- A drag-and-drop email editor for easy design
- Advanced segmentation and A/B testing tools
- Built-in landing pages and sign-up forms
- Integrations with a wide variety of platforms, including Shopify and WooCommerce
Core Features of ConvertKit vs Mailchimp
1. Automation
- ConvertKit: Offers visual automation workflows with email sequences and triggers to engage your audience based on their actions. It’s easy to set up and use for content creators.
- Mailchimp: Provides advanced automation like customer journey builders, abandoned cart emails, and triggered emails based on customer behavior. More complex and detailed automation options compared to ConvertKit.
Verdict: Mailchimp is better if you need advanced automation for customer journeys, especially for e-commerce or businesses with complex workflows. ConvertKit is great for creators who want simple, easy-to-use automation.
2. Email Campaigns
- ConvertKit: Has a simple email editor with limited templates, focusing on functionality rather than design.
- Mailchimp: Offers a drag-and-drop email editor with a wide variety of highly customizable templates for different types of campaigns.
Verdict: Mailchimp wins for design-heavy campaigns due to its variety of templates and customization options. ConvertKit is better if you prefer a no-frills, straightforward approach.
3. Subscriber Management
- ConvertKit: Uses a tagging system for segmentation, allowing you to easily target specific groups of subscribers. It also supports custom fields for extra data collection.
- Mailchimp: Has more advanced segmentation based on behaviors, demographics, and engagement, allowing for very detailed audience targeting.
Verdict: Mailchimp is the winner here with its advanced segmentation features, ideal for businesses with complex customer data needs. ConvertKit is still great for basic tagging and segmentation, especially for creators.
4. Landing Pages & Forms
- ConvertKit: Provides easy-to-create, mobile-optimized landing pages and opt-in forms for lead generation.
- Mailchimp: Allows customizable landing pages for lead generation, but this feature is only available in paid plans.
Verdict: ConvertKit is better for ease of use and access to landing pages and forms in all plans. Mailchimp requires a paid plan for landing pages, but its customization options are more advanced.
5. Email Sequences & Drip Campaigns
- ConvertKit: Offers automated, scheduled email sequences (drip campaigns) based on subscriber actions.
- Mailchimp: Supports advanced automation, including drip campaigns, but with more complexity. It can handle transactional emails and abandoned cart sequences.
Verdict: Mailchimp is better if you need more complex drip campaigns, especially for e-commerce. ConvertKit is great for simple, creator-focused email sequences.
6. Integrations
- ConvertKit: Offers integrations with popular tools for creators like Shopify, Teachable, and Stripe. However, its list of third-party integrations is more limited than Mailchimp.
- Mailchimp: Has a wide range of integrations with eCommerce platforms, CRMs, social media tools, and more.
Verdict: Mailchimp is the winner for integrations, especially for eCommerce and businesses that need many third-party tools connected.
7. Reporting & Analytics
- ConvertKit: Provides basic analytics like open rates, click rates, and subscriber engagement, but lacks more advanced reporting features.
- Mailchimp: Offers detailed campaign reports, including open rates, click-through rates, ROI, and eCommerce-specific metrics.
Verdict: Mailchimp takes the lead with its detailed analytics and advanced reporting tools, making it ideal for businesses looking for deeper insights. ConvertKit is good for creators who only need basic performance metrics.
8. A/B Testing
- ConvertKit: A/B testing is available for subject lines and email content, but only in the Pro plan.
- Mailchimp: Offers full A/B testing for emails, subject lines, content, and even send times, even in its lower-tier plans.
Verdict: Mailchimp wins for A/B testing, especially if you want more testing options beyond subject lines and content.
9. Customer Support
- ConvertKit: Offers email and live chat support, along with a dedicated creator community for additional help.
- Mailchimp: Provides email, chat, and phone support for premium plans, with more comprehensive support options in higher-tier plans.
Verdict: ConvertKit provides great support, especially with live chat, but Mailchimp offers more extensive support options for premium users.
Final Verdict
- Choose ConvertKit if you’re a creator, blogger, or small business owner focused on simplicity, easy automation, and building personal relationships with your audience. It’s great for those who need a no-frills, creator-friendly platform.
- Choose Mailchimp if you need a more powerful, scalable tool with advanced automation, detailed reporting, A/B testing, and integrations. It’s a better fit for small businesses or eCommerce shops that require more customization and features.
Let me know if this works for you or if you’d like further adjustments!
You said:
ChatGPT said:
Got it! I’ll adjust the verdict to give ConvertKit the edge in certain areas while still highlighting where Mailchimp excels. Here’s the updated comparison:
Core Features of ConvertKit vs Mailchimp
1. Automation
- ConvertKit: Offers visual automation workflows that are simple to set up, along with email sequences and triggers based on subscriber actions. It’s easy for creators to use.
- Mailchimp: Provides more advanced automation features like customer journey builders, abandoned cart emails, and triggered campaigns based on customer behavior.
Verdict: ConvertKit is better for creators and small businesses that want simple and intuitive automation. Mailchimp is better for those needing more complex automation and customer journey tools.
2. Email Campaigns
- ConvertKit: Simple email editor with a focus on functionality rather than design. Limited templates keep things streamlined.
- Mailchimp: Drag-and-drop email editor with a wide range of customizable templates, ideal for businesses looking to create visually rich campaigns.
Verdict:
ConvertKit is great if you want to focus on simplicity and getting your message across without the extra design complexity. However, Mailchimp is better for businesses that prioritize design and customization.
3. Subscriber Management
- ConvertKit: Uses an easy-to-understand tagging system for segmentation, allowing you to target specific groups of subscribers. You can also add custom fields for additional data.
- Mailchimp: Offers advanced segmentation, allowing you to target based on behavior, demographics, and engagement, which is great for businesses with detailed customer data.
Verdict:
ConvertKit‘s tagging system is perfect for creators who need a straightforward way to organize their audience. However, Mailchimp is better if you need more complex segmentation for in-depth targeting.
4. Landing Pages & Forms
- ConvertKit: Lets you easily create mobile-optimized landing pages and opt-in forms for lead generation, even on free plans.
- Mailchimp: Allows you to create customizable landing pages, but this feature is part of the paid plans.
Verdict: ConvertKit wins here, offering mobile-optimized landing pages and forms in all plans, while Mailchimp limits this to paid plans.
5. Email Sequences & Drip Campaigns
- ConvertKit: Offers automated, scheduled email sequences (drip campaigns) based on subscriber actions. Simple to set up and use.
- Mailchimp: Supports complex drip campaigns, including transactional emails and abandoned cart sequences, ideal for e-commerce businesses.
Verdict: ConvertKit is better for creators looking for simple, intuitive email sequences. Mailchimp is the better choice for businesses, especially e-commerce, that need more complex workflows.
6. Integrations
- ConvertKit: Offers integrations with popular tools like Shopify, Teachable, and Stripe, making it great for content creators. However, its list of third-party integrations is more limited than Mailchimp.
- Mailchimp: Offers an extensive range of integrations with eCommerce platforms, CRMs, social media tools, and more, making it perfect for businesses with many platforms in use.
Verdict: Mailchimp takes the lead here for businesses with diverse tool needs and integrations. ConvertKit is a better fit for creators with specific platform requirements, but its integrations are more limited.
7. Reporting & Analytics
- ConvertKit: Provides basic analytics like open rates, click-through rates, and subscriber engagement. Advanced reporting is limited.
- Mailchimp: Offers detailed campaign reports, including eCommerce-specific metrics like product performance and ROI.
Verdict: Mailchimp is better for businesses needing detailed reporting and insights. ConvertKit is good for basic performance tracking, making it a solid choice for creators who don’t need complex analytics.
8. A/B Testing
- ConvertKit: Offers A/B testing for subject lines and email content, but only in the Pro plan.
- Mailchimp: Provides full A/B testing for emails, subject lines, content, and even send times, available in lower-tier plans.
Verdict: Mailchimp wins with more robust A/B testing options, but ConvertKit is still a good choice for creators who want basic A/B testing without paying for an advanced plan.
Convertkit vs Mailchimp: In-Depth Feature Comparison
1. Ease of Use
ConvertKit is designed to be simple and easy to use, especially for beginners and creators. It has a clean, straightforward design, making it easy to create and manage campaigns without any confusion. If you just want to get started quickly without too much learning, ConvertKit is the way to go.
Mailchimp is full of many features, which can be a bit too much for people who are just starting out. While it still has a simple design, it can feel overwhelming for someone who’s new to email marketing.
Verdict: ConvertKit is better if you want a simple, easy-to-use platform without all the extra features that can make things complicated.
2. Email Design & Templates
ConvertKit gives you only a few email templates. They focus on being simple and functional, so you won’t have a lot of choices to customize the design. This is good if you just want to send clear emails without worrying about making them look fancy.
Mailchimp has many templates and a drag-and-drop editor, which allows you to customize the design of your emails. If you want your emails to look really unique or professional, Mailchimp has more options.
Verdict: Mailchimp is better if you want to create emails that look really customized and unique. But if you want something simple, ConvertKit is easier to work with.
3. Automation & Email Sequences
With ConvertKit, setting up automated emails is easy. You can quickly create email sequences that go out based on actions like someone joining your list. It’s a great tool for creators who want to send emails automatically without complicated steps.
Mailchimp also has automation tools, but they’re more advanced. It lets you set up customer journeys, which are longer, more complicated email workflows. This is great for businesses that need detailed automation but might be too much for someone just starting out.
Verdict: ConvertKit is the better choice for creators who want simple automation without the complexity. Mailchimp is better for businesses that need more detailed and complex automation.
4. List Management & Segmentation
ConvertKit lets you manage your email list by using tags. You can easily tag your subscribers based on things like whether they opened your email. It’s simple to use and great for creators who want a basic way to organize their list.
Mailchimp has more advanced options. It allows you to segment your email list in many ways, like by behavior, location, or past purchases. If you need to divide your list in a very detailed way, Mailchimp is the better option.
Verdict: If you want something simple to manage your list, ConvertKit is the better option. But if you need more advanced ways to sort your list, Mailchimp is the better choice.
5. A/B Testing & Multivariate Testing
ConvertKit lets you test things like email subject lines and content, but this is only available in the Pro plan. However, it doesn’t have options to test more than one thing at once.
Mailchimp offers full A/B testing, which means you can test different parts of your emails, like subject lines, content, and even the time you send it. This is helpful for businesses that want to fine-tune their emails.
Verdict: Mailchimp is better for detailed testing. But if you only need basic tests, ConvertKit will work fine for you.
6. Reporting & Analytics
ConvertKit provides simple reports like open rates, click rates, and how engaged your subscribers are. These are good for tracking the basics but don’t give in-depth details.
Mailchimp gives you detailed reports, including data on how much money your campaigns made (ROI) and how well products are performing. If you want to track a lot of details, Mailchimp is better.
Verdict: If you only need basic tracking, ConvertKit is enough. But if you need more in-depth data, Mailchimp is the better choice.
7. Integrations
ConvertKit integrates with some tools like Shopify and Teachable, which is great for creators using those platforms. But it doesn’t have as many integrations as Mailchimp.
Mailchimp connects with a lot of platforms, including eCommerce sites, CRMs, social media, and more. It’s better for businesses that need to connect with many other tools.
Verdict: ConvertKit is great for creators using specific tools. If you need to connect with many different platforms, Mailchimp is the better choice.
8. Customer Support & Resources
ConvertKit offers fast and friendly customer support. They have email support, live chat for Pro users, and a community that can help you out. It’s easy to get the help you need.
Mailchimp has helpful resources like articles and tutorials, but if you want live support, you need to be on a paid plan. Free plan users may have to wait longer for support.
![Mailchimp Review: When (And When Not) To Use It [2025]](https://dt2sdf0db8zob.cloudfront.net/wp-content/uploads/2022/10/mailchimp-review-6.png)
Verdict: ConvertKit offers better customer support, especially if you need quick help.
9. SMS Marketing
ConvertKit does not offer SMS marketing, so you can only send emails to your audience.
Mailchimp offers SMS marketing in their premium plans, so you can send text messages in addition to emails.
Verdict: If you want SMS marketing, Mailchimp is the better choice. But if you’re okay with just email, ConvertKit works well.
10. Pricing Plans & Value for Money
ConvertKit offers a free plan for up to 300 subscribers, which is a great starting point for creators. As your list grows, you’ll need to upgrade to a paid plan for more advanced features.
Mailchimp also has a free plan, but it allows for up to 500 subscribers. As you need more features, you can upgrade to their paid plans, which give you access to more advanced tools.
Verdict: ConvertKit is a great choice if you have a small list and want a simple platform. Mailchimp is better if you need a wider range of features, but it can become more expensive as you grow.
ConvertKit is the best choice for creators and small businesses who need a simple, easy-to-use email marketing tool. It is easy to navigate, offers useful automation, and gives you the support you need to grow your audience without overwhelming you with too many features.
Mailchimp is great for businesses that need advanced features, detailed reports, and more complex automation. It’s perfect if you need to manage a larger list and want to connect with a wide range of tools, but it can feel too complicated for those who prefer simplicity.
ConvertKit is the winner if you’re looking for simplicity, ease of use, and great support. Mailchimp is better if you need advanced features and don’t mind the learning curve.
ConvertKit Pricing
- Free Plan: Available for up to 300 subscribers with basic features, such as landing pages and opt-in forms.
- Creator Plan: Starts at $15/month and includes advanced automation, email sequences, and integrations.
- Creator Pro Plan: Starts at $29/month and adds priority support, advanced reporting, and more complex automation features.
Mailchimp Pricing
- Free Plan: Available for up to 500 subscribers and 3,500 emails per month, with basic features like simple templates and email scheduling.
- Essentials Plan: Starts at $11/month, offering additional features like A/B testing and email support.
- Standard Plan: Starts at $17/month, including advanced automations, retargeting ads, and custom branding.
- Premium Plan: Starts at $299/month, offering advanced segmentation, multivariate testing, and phone support.
Which Platform Offers Better Value?
- ConvertKit may be slightly more expensive for small lists, but it offers valuable automation tools right from the start, which is great for creators looking for a simple, user-friendly platform. If you need to keep things basic but effective, ConvertKit gives you solid features for a reasonable price.
- Mailchimp gives you more features at lower tiers compared to ConvertKit, but as your list grows and you need more advanced tools, the cost can rise significantly. It’s great for businesses looking for lots of options, but the pricing can become expensive as you move to higher tiers.
ConvertKit Support
ConvertKit is known for its exceptional support, particularly for creators, bloggers, and small businesses. The platform has designed its customer service to cater to these groups, making sure users have the right resources and help available when they need it.
- Support Channels: ConvertKit offers email support for all users, ensuring that even if you are on the free plan, you can reach out for help when needed. For Pro users, live chat support is available, allowing for faster, real-time communication with the support team. If you’re working on a project and need quick assistance, live chat can save a lot of time and frustration.
- Knowledge Base & Resources: ConvertKit has an extensive knowledge base filled with articles, tutorials, and FAQs to help you solve common issues on your own. This is helpful for those who prefer figuring things out themselves before reaching out to support.
- Dedicated Communities: One of ConvertKit’s standout features is its access to a dedicated creator community. This is a group of other users who are creators, bloggers, and entrepreneurs, where you can ask questions, share ideas, and get advice from people who understand your specific needs. This sense of community support is something many users find valuable.
- Support Quality: ConvertKit is known for its personalized support. Whether through email or live chat, the responses are typically thorough, and support agents take the time to understand your unique challenges. This level of care is especially important for smaller businesses and creators who may need more guidance when setting up and using the platform effectively.
Mailchimp Support
Mailchimp, as a larger platform, offers a variety of support options. However, there are some differences in how this support is delivered, especially depending on the pricing tier.
- Support Channels: Mailchimp provides email support for all users, including those on the free plan, so you can still get help when needed. However, live chat and phone support are available only to users on higher-tier plans like the Essentials, Standard, and Premium plans. This can be frustrating for users on the free plan or lower-tier plans who need quicker responses. If you need live chat or phone support, you’ll need to upgrade to a paid plan.
- Self-Help Resources: One of Mailchimp’s strengths is its self-help documentation. The platform has a huge library of tutorials, articles, and video guides that can help you solve many common issues without needing to contact support. This is a great option if you’re someone who enjoys solving problems on your own or if you’re just looking for an answer quickly. Mailchimp offers detailed guides on everything from setting up your account to advanced features like automating campaigns and integrating with third-party tools.
- Support Quality: While Mailchimp generally provides responsive support, the level of service can vary. For users on free or lower-tier plans, the support may be slower because priority is given to higher-tier plan users. This means that if you’re on the free plan or a lower paid plan, you might have to wait longer for a response, and you might not have access to live chat or phone support.
Which Platform Provides Better Support?
When comparing ConvertKit and Mailchimp in terms of customer support, ConvertKit stands out in a few key areas, especially for smaller businesses, creators, and those who need personalized attention.
ConvertKit’s Support is more focused on providing quick, easy-to-access help for beginners and creators. The live chat option (available for Pro users) makes it easy to get fast answers when you need them. Additionally, the creator community is a great feature for those who prefer to engage with others who have similar challenges. If you’re just getting started or are not an expert in email marketing, ConvertKit’s personalized support can be a game-changer.
Mailchimp’s Support, on the other hand, is more resource-heavy and better for those who are comfortable navigating the platform on their own. The self-help resources are detailed and extensive, making it a good option for users who prefer to solve problems on their own. However, if you need immediate help and you’re on a free or lower-tier plan, Mailchimp’s support can feel less responsive, as priority support is given to higher-tier users.
Verdict: Which is Better for Support?
ConvertKit is the better choice if personalized, fast support is important to you. The availability of live chat for Pro users and the active creator community make it ideal for creators and smaller businesses who need timely assistance. ConvertKit’s focus on customer support is one of the reasons many people choose it, especially when they are just starting and may need more guidance and help.
Mailchimp offers more self-help resources, which is great for users who are independent and prefer to figure things out themselves. However, if you’re on a free or lower-tier plan, you may have to wait longer for a response, and support will not be as immediate as ConvertKit. Mailchimp’s support is robust for those who want to use all of the platform’s advanced features but be prepared for slower responses on the free plan.
Who Should Choose ConvertKit?
Best for Creators, Bloggers, and Solopreneurs:
If your main goal is to build a strong relationship with your audience through simple and effective email automation, ConvertKit is the perfect choice. It’s specifically designed for content creators who want to send engaging emails without any hassle. The platform’s automation tools are easy to set up, and it allows you to nurture relationships with your subscribers in an intuitive way.
Business Focused on Content Marketing:
For businesses that focus on content marketing, ConvertKit is an excellent choice. It allows you to grow and engage your audience with well-targeted email campaigns. Whether you’re sending newsletters, product updates, or personalized offers, ConvertKit makes it easy to automate these tasks and keep your audience engaged consistently.
Users Looking for Simplicity:
If you’re new to email marketing or simply don’t want to deal with a complex system, ConvertKit is the ideal platform. It’s easy to navigate and doesn’t overwhelm you with unnecessary features. You can focus on creating great content and emails, without worrying about complicated tools. ConvertKit provides a straightforward, no-fuss experience that lets you get started right away.
Who Should Choose Mailchimp?
Best for Small to Medium Businesses and eCommerce Stores:
If you’re running a small or medium-sized business or an eCommerce store, Mailchimp is the better choice. It offers a comprehensive set of tools designed to scale your marketing efforts. Whether you need to manage product promotions, run targeted email campaigns, or integrate with eCommerce platforms like Shopify or WooCommerce, Mailchimp has the features and flexibility you need.
Advanced Marketers & Teams:
For advanced marketers or teams who need more control over their campaigns, Mailchimp offers a wealth of features. If you’re planning to build complex workflows, perform in-depth A/B testing, or integrate with numerous other platforms, Mailchimp provides a powerful, feature-rich toolkit. It’s great for teams working together on larger-scale marketing campaigns or businesses that require more customization.
Businesses Focused on Detailed Analytics:
If your business requires in-depth data and insights, Mailchimp is the right platform. It provides advanced analytics to track every aspect of your email campaigns, including conversion rates, eCommerce-specific metrics, and more. If you’re focused on optimization and need detailed reports to analyze your results and adjust strategies, Mailchimp gives you the granular data you need to make informed decisions.
Final Verdict – ConvertKit vs Mailchimp
When to Choose ConvertKit:
Choose ConvertKit if you prioritize simplicity, automation, and scalability—particularly if you’re a content-driven business like a blogger, creator, or solopreneur. It’s designed for users who want an easy-to-use platform that focuses on building strong relationships with their audience through simple email sequences and automation. If you’re looking to grow your audience and engage them with minimal complexity, ConvertKit is the right fit.
When to Choose Mailchimp:
Choose Mailchimp if you need advanced design customization, deeper analytics, and a platform that can grow with your business. It’s great for small to medium businesses and eCommerce stores needing a more robust set of tools, including advanced segmentation, detailed performance tracking, and multi-step automations. If your business demands complex workflows, integrations, and a lot of customization, Mailchimp is the ideal choice.
In the end, both ConvertKit and Mailchimp offer powerful features, but the right one for you depends on your business needs. If you’re looking for simplicity and automation to nurture relationships with your audience, ConvertKit is a perfect fit, especially for creators and solopreneurs. However, if you need more advanced features, integrations, and the ability to scale with your growing business, Mailchimp provides a more comprehensive set of tools for deeper analytics and greater design flexibility.
We’d love to hear your thoughts! Which platform do you prefer—ConvertKit or Mailchimp—and why? Feel free to leave a comment below, or reach out if you’d like personalized recommendations based on your specific business needs. Let’s talk about which tool can help you take your email marketing to the next level!
Convertkit vs Mailchimp – FAQs
Which is better for eCommerce, ConvertKit or Mailchimp?
If you run an eCommerce store, Mailchimp is likely the better choice. It offers a wide range of integrations with eCommerce platforms like Shopify and WooCommerce, as well as advanced features for product recommendations, cart recovery emails, and retargeting ads. ConvertKit is more focused on creators and content-driven businesses, so it doesn’t have the same eCommerce-specific features.
Does ConvertKit have a free plan?
Yes, ConvertKit offers a free plan for up to 300 subscribers. This plan includes basic features such as landing pages and forms, allowing you to start building your email list without any cost. However, more advanced features, like email automation and integrations, are available only in the paid plans.
Can I migrate from Mailchimp to ConvertKit?
Yes, it is possible to migrate from Mailchimp to ConvertKit. While the process may require some manual effort (such as exporting your contacts and setting up automations in ConvertKit), there are guides and resources available to help you with the transition. ConvertKit offers support for importing subscribers and ensuring a smooth transition from other platforms.
Is Mailchimp suitable for content creators?
Yes, Mailchimp is suitable for content creators, but it may not be the ideal choice for everyone. While it offers a lot of advanced features and customization options, ConvertKit might be a better fit for creators who need a simpler, more streamlined platform that focuses specifically on email marketing automation. Mailchimp can be overwhelming for creators who don’t need the extra complexity and just want to focus on content creation.
How do ConvertKit and Mailchimp compare in terms of deliverability?
Both ConvertKit and Mailchimp have strong reputations for email deliverability. However, ConvertKit has a slightly better reputation in the creator community for ensuring high deliverability rates, especially when it comes to content-driven emails. Mailchimp, being a larger platform, also has high deliverability, but some users report occasional issues with their emails landing in spam folders, especially on lower-tier plans. Ultimately, both platforms provide good deliverability, but ConvertKit may offer a slight edge in this area for content-focused businesses.
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