MailerLite vs GetResponse: You Might Be Surprised Which One Wins

Last updated on April 14th, 2025 at

I used MailerLite for a long time. It was easy, and I got used to how everything worked. But as my needs changed and I started looking for more features, someone suggested I try GetResponse.

At first, I wasn’t sure. I didn’t know if it was worth switching, or if it would even be any different. But I decided to test it out, just to see what it offered.

That’s when I realized—both Email marketing tools have their own strengths and weaknesses. Choosing between them isn’t always easy, especially if you’re not sure what you really need.

In this MailerLite vs GetResponse comparison, I’ll share my experience with both, what I liked, what I didn’t, and how they compare. Hopefully, it helps you figure out which one fits your needs best.

MailerLite vs GetResponse – Quick Overview

MailerLite: Quick Overview

MailerLite is a user-friendly email marketing tool that works well for both beginners and small businesses. The setup is easy, and the drag-and-drop editor makes building emails fast and hassle-free. It has all the basic tools you need—like email campaigns, automation, and landing pages—without feeling overwhelming.

It’s also known for being budget-friendly, which makes it a popular choice for people just getting started or trying to keep costs low.

Just a heads-up: some advanced features, like extra automation options or more detailed reporting, are only available on the paid plans. And while the email designs are clean and simple, they might feel a bit limited if you’re looking for something more fancy.

Still, if you want something that’s simple, works well, and doesn’t cost too much—MailerLite is a strong option to consider.

GetResponse: Quick Overview

GetResponse is an email marketing tool used by people all over the world. It has lots of helpful features, but it still feels pretty easy to use.

One big difference from MailerLite is the extra tools you get. With GetResponse, you can build landing pages, set up sales funnels, and even host webinars.

It’s a good all-in-one option if you want everything in one place. That can save time and help you stay more organized.

The price is fair for what you get. All the main tools are included in the plans, which is nice.

The only thing to keep in mind—since there’s more to learn, it might take a little longer to get used to than something simpler like MailerLite.

But once you figure it out, it can do a lot for your business.

Email Editor: Crafting Your Perfect Message

GetResponse

GetResponse’s email editor makes it easy to craft the perfect message. With over 150 responsive templates to choose from, you can quickly pick a design that fits your brand. The drag-and-drop editor is smooth, allowing you to add text, images, buttons, and more with just a few clicks.

The updated editor offers even more customization options, so you can adjust every detail—from colors to fonts to layout. Whether you’re designing from scratch or editing a template, everything feels intuitive, giving you full control over the look and feel of your emails. The best part? All the templates are mobile-friendly, ensuring your emails look great on any device.

MailerLite

MailerLite’s email editor is simple and beginner-friendly, making it easy to craft your perfect message. It features a drag-and-drop interface that allows you to add elements like text, images, and buttons without any hassle. While the selection of templates isn’t as large as GetResponse’s, the ones available are responsive and modern.

You can easily customize the templates to fit your needs, but the editing options are a bit more limited compared to GetResponse. It’s perfect for users who want something simple and straightforward but might not be ideal if you’re looking for more advanced design flexibility.

Design and Flexibility: Let Your Creativity Shine

GetResponse

GetResponse stands out when it comes to design and flexibility. With over 150 professionally designed templates to choose from, there’s a lot of variety to match different business needs. The templates are fully responsive, ensuring your emails look great on any device.

What really sets GetResponse apart is the customization options. You can adjust almost every aspect of the design, from colors to fonts to layout. For more advanced users, there’s even the option to edit the HTML directly, giving you complete control over the email’s design.

The downside? With so many options, it can take a little more time to master all the features. But if you’re looking for full design control and flexibility, GetResponse delivers.

MailerLite

MailerLite offers a clean and simple design, making it easy to create professional-looking emails without being overwhelmed by too many options. The templates are modern and mobile-friendly, ensuring your emails look good on any device. However, the selection of templates isn’t as extensive as GetResponse’s, so you may not find as much variety.

Customization is fairly straightforward, but it’s more limited compared to GetResponse. You can adjust the basics like text, images, and buttons, but you won’t have as much control over finer design details or layouts. It’s perfect for those who want something quick and simple, but may not be enough for those who need more advanced design flexibility.

Verdict: While MailerLite offers a solid and simple design experience, GetResponse wins in terms of flexibility and customization options.

Forms and Landing Pages

GetResponse

GetResponse has good tools for forms and landing pages. It offers a drag-and-drop builder with over 100 templates to help you create pages that work well on any device. You can use these pages to get leads, promote products, or share special offers.

The form builder lets you make customizable sign-up forms and pop-ups to add to your website. But, some advanced features like A/B testing and custom funnels are only available in higher plans, so you may need to upgrade to get everything.

MailerLite 

MailerLite does a great job with forms and landing pages. Its builder is easy to use and comes with modern, mobile-friendly templates. You can quickly create pages to get leads, share offers, or promote content.

MailerLite’s form tools are simple but effective. You can make sign-up forms, pop-ups, and embedded forms for your website. Plus, it works well with your email campaigns to help you get and follow up with leads.

What’s great about MailerLite is that these tools are easy to use and work well, even on the free plan. You get plenty of options without the extra complexity.

Verdict: While GetResponse has more advanced features, MailerLite stands out for being simple and easy to use, especially for creating forms and landing pages.

Lists and Segmentation

GetResponse

GetResponse offers strong tools for managing lists and segmentation. You can easily organize your contacts into different lists, which makes it simpler to target specific groups with your emails. The segmentation options are also quite detailed, allowing you to divide your lists based on things like location, behavior, or past interactions with your emails.

Additionally, GetResponse has automation features that help you set up triggers and actions for different segments. This means you can send tailored messages to specific groups at the right time, making your email campaigns more effective.

However, some advanced segmentation features, like tracking specific user actions, are only available on higher plans.

MailerLite

MailerLite also has great tools for managing lists and segmentation, and it’s easy to use. You can create different lists for your contacts and then group them based on different criteria like interests, behavior, or engagement with your emails.

The segmentation options in MailerLite are simple, but they still allow you to send targeted emails to the right people. It’s a great choice for those who want to manage their lists without getting too complicated.

The automation tools in MailerLite are also helpful, as they allow you to set up simple triggers to send personalized emails to certain groups based on their actions.

Verdict: Both platforms offer great tools, but MailerLite is easier to use for basic list management and segmentation, while GetResponse provides more advanced options for deeper targeting and automation.

Email Automations

GetResponse: Email Automations

GetResponse really shines when it comes to email automation. It lets you set up automated workflows to keep your audience engaged without lifting a finger. Whether it’s sending a welcome email, a special offer, or following up after a purchase, you can automate it all based on what your subscribers do.

The drag-and-drop automation builder makes it super easy to create these workflows, even if you’re not an email expert. Plus, you can set up things like abandoned cart reminders or a series of welcome emails to guide new subscribers.

The only thing to keep in mind is that some of the more advanced automation features, like A/B testing and detailed reports, are only available on higher plans. But if you want more control and customization, GetResponse has you covered.

MailerLite: Email Automations

MailerLite offers email automation that’s perfect if you’re just starting out or don’t want anything too complicated. Setting up automation is simple—just choose your trigger (like someone signing up or clicking a link), and MailerLite takes care of the rest.

The builder is easy to use, and you can create things like welcome emails, follow-ups, or even special promotions. It’s super beginner-friendly, so you don’t have to worry about getting lost in complex settings.

While MailerLite’s automations are more basic than GetResponse’s, they’re still really effective for smaller businesses or anyone looking for a straightforward way to stay in touch with their audience.

Verdict: If you need more advanced features and customization, GetResponse is the way to go. But if you’re looking for something simple and easy to set up, MailerLite is a great option!

Reports: Measuring Your Successs

GetResponse: Report

When it comes to reports, GetResponse has a lot to offer. You can track everything from open rates to click-through rates to how many people are unsubscribing. The best part is that the reports are easy to read and understand, so you can quickly see how your campaigns are performing.

The platform also gives you insights into your audience, like what devices they’re using or their location, which helps you tailor your emails for better results. Plus, you can do A/B testing and compare how different email versions perform, so you can keep improving your campaigns.

One thing to note is that some of the more detailed reports are only available on the higher plans, but for most users, the basic reports should be more than enough.

MailerLite: Reports

MailerLite’s reports are straightforward and simple, making it easy for you to keep track of your campaigns. You can quickly see open rates, click-through rates, and unsubscribe numbers, which help you figure out how well your emails are doing.

It also provides basic reports on audience engagement, so you can understand how your subscribers are interacting with your emails. For those who want to dig a little deeper, MailerLite offers A/B testing to see which versions of your emails are performing better.

While MailerLite’s reporting tools are not as advanced as GetResponse’s, they’re more than enough if you want simple insights without getting bogged down in complicated data.

Verdict: GetResponse wins with its detailed and more advanced reporting options. But if you’re looking for something simple and easy to understand, MailerLite does the job just fine!

Deliverability: Getting Your Emails Into the Inbox (Not the Spam Folder!)

GetResponse: Deliverability

Getresponse has 97.1% score at Deliverability, When it comes to deliverability, GetResponse has a strong reputation. Their system is designed to ensure your emails make it to your subscribers’ inboxes and not their spam folders. They offer tools to help you improve your sender reputation, like SPF, DKIM, and DMARC authentication, which are all designed to boost trust and email delivery rates.

GetResponse also helps you avoid common deliverability issues by providing tips and suggestions on how to improve your emails, such as avoiding spammy language and making sure your emails are well-designed. Plus, they monitor your email campaigns and provide feedback so you can make adjustments if necessary.

Overall, GetResponse does a great job ensuring your emails reach their destination with minimal issues.

MailerLite: Deliverability

MailerLite has 96.5% score at Deliverability, MailerLite also has good deliverability. They work hard to make sure your emails land in inboxes, not spam folders, by using industry-standard security protocols like SPF, DKIM, and DMARC. These features help to ensure your emails get a good reputation with email providers, which improves deliverability.

MailerLite offers tips to improve your email deliverability, such as making sure you’re sending to clean, engaged lists and avoiding common email mistakes. They also have an in-house deliverability team that monitors your campaigns and provides advice to help you get the best results.

While MailerLite’s deliverability is strong, it may not have the same in-depth tools and monitoring that GetResponse provides.

Verdict: Both platforms do a solid job with deliverability, but GetResponse offers more advanced tools and features to help you maintain a good sender reputation and improve inbox placement.

Checkout MailerLite

Pricing: Getting the Most Bang for Your Buck

GetResponse

When it comes to pricing, I’ll be honest—GetResponse is on the higher end, but you get a lot in return. They have a Free Plan for up to 500 subscribers, which is a great way to get started. But, if you want more advanced features like automation, webinars, or detailed reports, you’ll need to upgrade to one of their paid plans (Email, Pro, or Max).

In my experience, the Pro plan is where things get interesting with all the extra features, but yes, it’s more expensive. If you’re not sure if it’s worth the price, I recommend testing it out with their 30-day free trial. That way, you can explore all the features before making a commitment.

My tip: If you’re serious about growing your business and need more advanced tools, the extra cost of GetResponse could be worth it. But if you’re just starting out or on a budget, take advantage of the free plan and trial to see what fits your needs.

Checkout Getresponse 

MailerLite:

MailerLite is definitely the more affordable option, and that’s why I recommend it for small businesses or anyone just starting out. Their Free Plan lets you send 12,000 emails to 1,000 subscribers, which is amazing for beginners—everything you need to get going without spending a penny.

Even if you decide to upgrade, the Paid Plans are super affordable and include features like automation, landing pages, and pop-ups. If you’re running a small business or want to keep things simple, MailerLite gives you a lot of value for a very low price.

My tip: If you’re just starting out or need a budget-friendly option, MailerLite is definitely the way to go. It gives you everything you need to get started without breaking the bank.

Verdict: If you’re on a budget or want something simple, MailerLite is a winner. But, if you’re growing fast and need more advanced tools, GetResponse could be a better fit, even though it’s pricier.

GetResponse vs MailerLite Pricing –