MailerLite vs Klaviyo 2025: Both are good it depend on you

MailerLite is a super user-friendly platform, perfect for anyone, whether you’re new to email marketing or don’t have much experience. It gives you everything you need to send great emails, manage your subscriber list, and automate your campaigns—without any complicated setup.

What really sets MailerLite apart is its affordability. The free plan lets you send up to 12,000 emails to 1,000 subscribers, which is perfect for small businesses or personal projects. And as you grow, the paid plans are still budget-friendly.

In short, MailerLite is the go-to choice if you want a simple, cost-effective solution to kickstart your email marketing.

Klaviyo is a powerful platform built specifically for eCommerce businesses. It offers advanced features like personalized emails based on customer behavior—think product recommendations, abandoned cart reminders, and targeted promotions. It also integrates seamlessly with platforms like Shopify and BigCommerce, making it ideal for online stores wanting to boost sales through email marketing.

However, Klaviyo does come with a higher price tag. Its pricing is based on the number of contacts you have, so it can get more expensive as your list grows. But if you’re looking for advanced automation, in-depth analytics, and strong integrations, Klaviyo is definitely the way to go.

If you’re new to email marketing, MailerLite is like a breath of fresh air. Its drag-and-drop editor is super simple—no tech skills or design expertise needed! Whether you’re creating a newsletter or a promo, just pick a template and customize it however you like.

Want to add an image? Just drag it in. Need a button or text box? Drag those in too! Plus, the templates are mobile-friendly, so your emails will look great on both phones and desktops—no outdated designs here!

For small business owners, bloggers, or anyone just starting out, MailerLite’s editor is your best friend: easy to use, friendly, and never a hassle.

If you’re running an eCommerce store and need an editor that goes the extra mile, Klaviyo is your go-to tool. While it’s not as beginner-friendly as MailerLite, it’s packed with powerful customization options.

With Klaviyo, you can design stunning emails and add dynamic content like product recommendations or real-time inventory updates—perfect for personalized product suggestions or abandoned cart reminders. It’s like having a personal shopper right in your emails, guiding your customers every step of the way. Plus, Klaviyo lets you run A/B tests to see which subject lines or calls-to-action work best, so you can fine-tune your strategy for maximum impact.

While MailerLite is your go-to if you want simplicity and ease, Klaviyo is a powerhouse for eCommerce businesses looking for advanced features. It’s got everything you need for dynamic, personalized emails—but be ready for a bit of a learning curve!

MailerLite: 1 – Klaviyo: 0

MailerLite is all about keeping things simple and user-friendly, but don’t let that fool you—it’s got plenty of design flexibility. With its easy drag-and-drop editor, even beginners can create beautiful emails without needing a design degree. You can start with a pre-designed template (because who has time to build everything from scratch?) or roll up your sleeves and create something custom from scratch.

Plus, all of MailerLite’s templates are responsive, so they’ll look sharp whether your subscribers are on desktop or mobile. Want a little extra control? You can tweak the HTML code to add personal touches and get creative. While it might not have all the bells and whistles of more advanced platforms, MailerLite still gives you plenty of flexibility to create professional, brand-aligned emails that aren’t stuck in a boring box.

Klaviyo is great for those who want more control over their email design. It offers features like dynamic blocks, which let you add personalized content (like product recommendations) based on customer behavior. You can also drag and drop elements and customize with HTML and CSS for even more flexibility.

While this gives you a lot of creative freedom, it can be overwhelming if you’re new to email design. But for eCommerce businesses looking for powerful features and a high level of customization, Klaviyo is a top choice.

Growing your email list is a big part of email marketing, and forms and landing pages play a huge role in that. These tools help you capture leads, or simply put, get people to sign up for your emails. But how do MailerLite and Klaviyo stack up when it comes to these features? Let’s break it down.

If you’re looking for an easy way to create forms and landing pages, MailerLite has you covered. The platform makes it super simple to design and add signup forms to your website or blog. With its drag-and-drop editor, you can create pop-ups, embedded forms, or even floating bars to invite visitors to subscribe.

What’s even better? It’s all beginner-friendly! You don’t need to know how to code. Plus, MailerLite gives you pre-made templates for forms and landing pages, so you don’t have to start from scratch. Just copy and paste the code to connect the form to your site, and you’re good to go. MailerLite even offers basic analytics so you can track how well your forms are performing. Simple, right?

Klaviyo steps up the game, especially for eCommerce businesses. When it comes to creating forms and landing pages, it offers a lot more flexibility and advanced features. You can design forms that capture more than just emails—think phone numbers, preferences, or even product interests.

What really sets Klaviyo apart is how it integrates with your eCommerce store. You can personalize forms based on customer behavior, like offering a discount or free shipping for first-time visitors or loyal customers. This kind of targeting can really help boost conversions and get more sign-ups.

Klaviyo also allows you to build fully customizable landing pages that can be linked directly to your email campaigns. Whether you’re promoting a sale, a new product, or a special offer, these pages let you tailor the message to your audience.

However, Klaviyo’s advanced features can take a bit more time and effort to set up compared to MailerLite. But for eCommerce businesses looking to generate more leads and conversions, the extra time spent customizing will definitely be worth it.

When it comes to email marketing, it’s not just about hitting “send”—it’s about making sure your message lands in the right inbox at the right time. And that’s where segmentation comes in. By organizing your contacts into different lists, you can send tailored content that speaks directly to each group. So, how do MailerLite and Klaviyo stack up when it comes to segmentation? Let’s dive in and see.

MailerLite keeps things simple when it comes to list management and segmentation, which is perfect for beginners or small businesses. You can easily group your contacts based on things like what they’ve clicked on, whether they’ve opened your emails, or even if they’ve signed up for your newsletter.

The best part? Setting up these segments is a breeze, so you don’t have to stress about complicated processes. Whether you’re targeting people who’ve made a purchase or those who’ve shown interest in a specific product, MailerLite makes your email campaigns feel personal and relevant. Plus, with automation, you can set up workflows that run on their own, so you can nurture leads effortlessly and keep your campaigns running smoothly.

Klaviyo really doing good when it comes to segmentation, especially for businesses looking to get super specific with their targeting. If you’re running an eCommerce store or have a large list of subscribers, Klaviyo lets you segment your audience based on detailed customer actions like:

• Abandoned cart activity

• Purchase history

• Browsing behavior

This means you can send highly personalized emails based on where each customer is in their shopping journey. For example, you can target someone who left items in their cart but didn’t check out with a gentle reminder, or reward a loyal customer with a special offer.

The best part? Klaviyo lets you set up complex workflows, triggering emails based on specific actions, so your communication is always spot-on. While this level of personalization is a game-changer, it can take a bit more time to set up. But for businesses with large, segmented audiences, the extra effort is worth it for the results.

If you’re new to email marketing, MailerLite is a great place to start. It makes setting up simple yet effective automations a breeze. With its easy-to-use workflow builder, you can create email sequences that trigger based on actions like when someone signs up or clicks a link.

For example, you can automatically send a welcome email to new subscribers or remind people about abandoned carts without lifting a finger. The best part? You don’t need any tech skills to set this up. Plus, MailerLite offers pre-built automation templates, so you can start right away without having to figure everything out yourself.

While MailerLite’s automation features are perfect for beginners or small businesses, they might not be advanced enough for larger or more complex email strategies. But for most users, it’s more than enough to keep your campaigns running smoothly!

If you’re after advanced automation, Klaviyo is where it’s at. Tailored for eCommerce businesses, Klaviyo lets you create super detailed workflows that trigger based on customer behavior.

Want to send a friendly reminder to someone who left items in their cart? Easy. How about personalized product recommendations based on what they’ve bought before? Klaviyo’s got you covered. You can build multi-step workflows where one action triggers another, and even add dynamic content based on what the user is doing. Plus, Klaviyo gives you in-depth analytics so you can track how your automations are performing and tweak them in real-time.

For businesses looking to fully automate their sales process—from nurturing leads to sending post-purchase emails—Klaviyo is the ideal tool. But keep in mind, all these powerful features can take a bit more time and effort to set up. So, while it’s perfect for businesses with complex needs, it might feel a little overwhelming for beginners or those just getting started with automations.

MailerLite keeps things simple with its reports, making it easy for beginners to track the performance of their emails. You can easily see key stats like open rates, click rates, and unsubscribes. The interface is super user-friendly, so even if you’re new to email marketing, you won’t feel overwhelmed.

While MailerLite gives you a good overview of your campaigns, including geographical data to understand where your subscribers are, it doesn’t go into super detailed analytics. If you need basic insights to improve your emails, MailerLite has you covered. But for more in-depth tracking and advanced data, you might find it lacking a bit.

On the other hand, Klaviyo takes reporting to a whole new level, especially for eCommerce businesses. It offers in-depth analytics that allow you to really dig into your campaign’s performance. From tracking revenue generated by emails to monitoring customer lifetime value, Klaviyo gives you all the detailed data you need to make smart decisions.

You can track things like email engagement, conversion rates, and even individual subscriber behavior. This helps businesses see exactly how their emails are impacting sales and customer loyalty. Klaviyo also lets you track the ROI of your email campaigns, which is super helpful for understanding the real value of your email marketing. Plus, their customizable dashboards give you a clear, big-picture view of your entire strategy, so you can easily see how all your campaigns are performing in one spot.

MailerLite takes deliverability seriously, helping ensure your emails reach your subscribers’ inboxes. They maintain a good reputation by keeping their servers clean and avoiding blacklisting, which is great news for users.

To help with deliverability, MailerLite offers tools like email authentication (SPF, DKIM, and DMARC), which verify your emails are legitimate and not mistaken for spam by providers like Gmail or Outlook. However, if you’re new to email marketing or don’t keep your email list clean, you may face occasional delivery issues. But no worries—MailerLite provides helpful guides to help improve inbox placement, so staying proactive can make all the difference.

Klaviyo is a heavy hitter when it comes to deliverability, especially for eCommerce businesses. It’s known for its high inbox placement rates, meaning your emails are much more likely to land in the inbox (rather than the dreaded spam folder), which is crucial for product updates, promotional emails, and abandoned cart reminders.

Klaviyo also goes the extra mile with features like automated list cleaning, which removes inactive or invalid email addresses automatically—keeping your list healthy and your emails reaching the right people. Plus, its integration with eCommerce platforms like Shopify ensures that your transactional emails, like order confirmations and shipping updates, are delivered smoothly. For high-volume senders, Klaviyo even offers dedicated IP addresses to further boost your deliverability and reputation.

MailerLite is one of the most affordable email marketing platforms out there, making it perfect for small businesses, freelancers, or anyone just starting their email marketing journey. They offer a free plan for up to 1,000 subscribers and 12,000 emails per month, which is perfect if you’re on a tight budget or just testing things out.

When you’re ready to grow, MailerLite’s paid plans are still super affordable. They charge based on how many subscribers you have, so you only pay for what you use. For example, with 2,500 subscribers, the cost starts at just $10 a month. As your list grows, you can easily scale up without emptying your wallet. For small businesses looking for great value, MailerLite provides all the essential tools without the big price tag, and the pricing is simple and clear with no hidden fees.

When it comes to Klaviyo, you’re paying for a more premium experience, especially designed for serious businesses and eCommerce stores. It offers a ton of advanced features that can really elevate your email marketing strategy, but that does come at a price.

Klaviyo’s pricing is based on both the number of subscribers and the volume of emails you send. They do offer a free plan for up to 250 subscribers and 500 emails per month, which is great for small businesses or beginners. But once your list grows or you start sending more emails, you’ll need to upgrade to a paid plan.

For instance, with 1,000 subscribers, you’re looking at about $20 per month, and as your list continues to grow, the price increases. While Klaviyo’s paid plans can get expensive, they come with powerful features like advanced segmentation, automation, and detailed reporting—ideal for businesses that need to get the most out of their email marketing.