Brevo vs MailerLite: Which Email Marketing Tool is Best for Your Business?

Last updated on March 14th, 2025 at

Let’s face it—picking the right email marketing tool can feel like trying to choose a new pair of shoes. There are so many options out there, and you just want one that fits perfectly. Well, if you’ve been scratching your head trying to decide between Brevo vs MailerLite, you’re not alone!

Email marketing is one of the most powerful ways to connect with your audience, build relationships, and grow your business. But, here’s the catch—getting the right tool in your corner makes all the difference. With Brevo and MailerLite both boasting unique features and capabilities, the question is: which one is best for your needs?

In this blog post, we’re going to roll up our sleeves and dig into a showdown between Brevo and MailerLite. We’ll break down each platform’s features, ease of use, pricing, and customer support. By the end, you’ll have a crystal-clear picture of which email marketing tool is the best fit for your business. Let’s dive in and make email marketing a breeze!

Overview of Brevo vs MailerLite

Brevo (Formerly SendinBlue)

Brevo is a solid platform, offering a variety of features like email marketing, SMS campaigns, and automation tools. While it’s versatile and can cater to businesses of all sizes, it can sometimes feel like a bit much, especially for beginners. If you’re looking for an all-in-one tool for more complex marketing strategies, Brevo is a good option. But, for some, the learning curve and the overwhelming number of features can be a bit of a challenge.

MailerLite

Now, let’s talk about MailerLite—arguably one of the best choices out there, especially for businesses looking for simplicity and ease of use. This platform is designed to make your email marketing journey smooth and stress-free. With an intuitive interface, robust features like automation, landing pages, and email templates, and a beginner-friendly setup, MailerLite is a dream for anyone looking to get started quickly without the hassle of complicated tools. What truly sets it apart is its affordability, making it the go-to option for small businesses and startups that don’t want to break the bank. With a focus on doing what really matters (engaging emails and efficient campaigns), MailerLite is hard to beat for anyone looking to keep things simple, effective, and affordable.

Email Editor: Crafting Your Perfect Message

MailerLite

With MailerLite, I was immediately impressed by how easy it was to use. The drag-and-drop editor felt like a breeze to navigate, even for someone like me who doesn’t exactly have a design background. And what I really loved? It gave me the freedom to get creative. I could easily add fun features like surveys or carousels to my emails, or even dive into custom HTML when I wanted to play around with advanced options. It felt like I had a toolkit at my fingertips to design emails that didn’t just get the job done, but also looked professional and engaging.

Honestly, MailerLite’s editor might not be as sleek as some others out there, but for me, the real magic happened in how flexible it was. I could experiment with different designs, and if I messed something up (which I totally did a few times), it was easy to undo and try again. It felt like I could just have fun with it, without stressing over every little detail.

One thing that took me a minute to get used to, though, was finding MailerLite’s landing page editor. It’s tucked away under the “Campaigns” section, so at first I had to do a little digging. But once I got the hang of it, it was simple and effective—creating landing pages that really complemented my email campaigns.

Brevo

Now, Brevo wasn’t bad by any means, but it just didn’t give me the same level of excitement when it came to email design. The templates they offer are nice, but they didn’t feel as modern or fresh as I wanted. I could still make things work, especially by pasting in custom HTML or importing templates from other Brevo accounts, but I couldn’t pull in templates from outside sources. That definitely felt like a bit of a limitation compared to MailerLite.

Winner: MailerLite
Looking back on my experience, it’s clear that MailerLite gave me the most flexibility and creative control. Whether I was sending a quick newsletter or a more complex marketing email, I always felt like I had the right tools to create something special. If you’re someone who wants to design emails without any headaches, MailerLite is where I’d recommend you start.

MailerLite: 1  – Brevo: 0

Design and Flexibility: Who’s Got the Creative Edge?

MailerLite

When I first started exploring email marketing tools, MailerLite immediately stood out to me for its design flexibility. One of the things I loved right off the bat was the huge selection of pre-built templates—over 100 of them, even on the free plan! This was a huge win for me, as it saved me from designing everything from scratch. The templates are all mobile-friendly (because who doesn’t check emails on their phone these days?), and I could easily tweak them to match my brand using the drag-and-drop editor. It felt like the editor was designed for people like me who aren’t graphic designers but still want something that looks professional.

But what really made me fall in love with MailerLite was the freedom to customize. If I was feeling extra creative, I could dive into the HTML and CSS and make deeper changes to my designs. I’m not exactly a coding expert, but this gave me the flexibility to add those little details that made my emails stand out.

Another feature I was impressed with was MailerLite’s landing page editor. They offer several free templates that can be customized for anything from simple sign-up forms to full-fledged promotional pages. I particularly appreciated the wide variety of content blocks—things like surveys and carousels—that I could add to my pages without needing any third-party tools.

Pros:

• 100+ pre-built templates, even on the free plan
• Customizable landing page templates and sign-up forms
• HTML/CSS support for deeper customization
• Mobile-optimized templates

Cons:

• Many templates are more eCommerce-focused, so there were fewer options for newsletters
• Slightly steeper learning curve for beginners compared to simpler platforms like Flodesk

Brevo (Formerly SendinBlue)

On the other hand, Brevo was my go-to when I wanted something simpler. I found that Brevo offered some templates, but honestly, they didn’t feel as modern or fresh as the ones from MailerLite. While Brevo does allow you to create your own templates using HTML, I couldn’t import templates from other platforms, which was a bit of a letdown. If I wanted to get a bit creative, I felt a little restricted by what was available. It’s great for getting the job done, but it didn’t inspire the same creative freedom as MailerLite did for me.

Brevo’s templates are free, which is nice, but they tend to look a little basic compared to other platforms. That said, if you don’t need super advanced design options and just want something functional and straightforward, Brevo could work just fine.

Pros:

• Free templates (but they’re more basic)
• Ability to create custom templates using HTML
• Free plan available with decent functionality

Cons:

• Fewer modern and stylish design templates compared to MailerLite
• No option to import templates from third-party platforms

Winner: MailerLite
When I look back on my experience with design flexibility, it’s clear that MailerLite won me over. With its wide range of templates, easy-to-use drag-and-drop editor, and the ability to dive into HTML/CSS for deeper customizations, MailerLite gave me all the creative freedom I needed to make my emails stand out. If you’re someone who values flexibility and variety in design, MailerLite is definitely the better choice.

MailerLite: 2 – Brevo: 0

Forms and Landing Pages: Which One Gives You More?

MailerLite

When I first start creating forms and landing pages, MailerLite really stood out as a solid, all-around solution. The platform makes it super easy to create pop-ups, inline forms, and landing pages, which was exactly what I needed. I could quickly create forms and landing pages that integrated seamlessly with my email campaigns.

The free plan does come with some limitations—it only gives you access to one landing page template. But as soon as I upgraded to a paid plan, I unlocked access to over 200 professionally designed templates—and trust me, that made a world of difference. MailerLite’s drag-and-drop builder made the process a breeze, and as someone who doesn’t have a design background, I really appreciated how simple it was to create professional-looking forms and pages.

What really impressed me, though, was MailerLite’s ability to build a website and integrate forms. That’s not something you typically get with most email marketing tools. If you’re planning to sell digital products, MailerLite has Stripe integration, so you can sell directly through your landing pages. It also has an unsubscribe page builder, which is a pretty cool feature. I used it to gather feedback from users who unsubscribed, which gave me some valuable insights for future campaigns.

Pros:

• Wide range of forms: pop-ups, embedded forms, and landing pages
• 200+ templates for landing pages (on paid plans)
• Website creation and form integration
• Stripe integration for selling digital products
• Unsubscribe page builder with feedback surveys

Cons:

• Free plan includes only one landing page template
• Requires a paid plan for full access to features

Brevo (Formerly SendinBlue)

When I switched over to Brevo, I noticed a difference in the way the landing page features worked. Brevo’s landing page editor is fast and easy to use, which I really appreciated. It has a decent range of templates to choose from, but honestly, I didn’t find the designs to be as modern or polished as MailerLite’s. Brevo’s templates are more basic, but if you just need a simple landing page or form, they can definitely get the job done.

One downside I ran into was that with Brevo’s Premium plan, which costs $65/month, you’re only allowed to create 5 landing pages unless you want to pay extra. That felt a little limiting compared to MailerLite, where I had more flexibility with the templates and the number of landing pages I could create.

Brevo does allow you to integrate forms and gather subscriber information, but I felt MailerLite had more advanced features for integrating things like Stripe for digital product sales, and the unsubscribe page builder was an added bonus that Brevo didn’t offer.

Pros:

• Fast and easy landing page editor
• Good templates for basic needs
• Can integrate forms and gather subscriber data

Cons:

• Premium plan required for landing pages ($65/month)
• Only 5 landing pages included unless you pay extra
• Fewer template options compared to MailerLite

Winner: MailerLite
After comparing the forms and landing page features, MailerLite is the clear winner for me. Not only does it offer more templates, but the drag-and-drop builder and additional features like Stripe integration and the unsubscribe page builder really set it apart. I loved the flexibility to create unlimited landing pages on the paid plan and the ability to sell products directly through the platform. Brevo is fine for basic forms and landing pages, but for those looking for a more robust set of features and more creative freedom, MailerLite wins this round.

MailerLite: 3 – Brevo: 0

Lists and Segmentation: Which Tool Helps You Manage Contacts Better?

Brevo

When I first started using Brevo, I was impressed by how simple and intuitive the process of setting up lists and segmenting contacts was. The platform makes it easy to filter contacts using contact field criteria and behaviors like email opens, clicks, and more. You can create targeted lists based on these conditions, which made my campaigns feel more personalized and efficient.

One of the standout features for me was the ability to automate list management. For example, when a new subscriber signs up, they can automatically be added to a specific list based on predefined conditions. This level of automation saved me a lot of time and helped me stay organized without much effort. The flexibility to add multiple conditions to a list really allowed me to get the exact segmentation I needed for my campaigns.

Pros:

• Simple and straightforward list setup
• Easy segmentation based on contact behavior (email opens, clicks, etc.)
• Automation to add new subscribers to specific lists
• Ability to add multiple conditions for more refined segmentation

Cons:

• May feel a bit basic for those seeking advanced segmentation features

MailerLite

On the other hand, MailerLite offers a more comprehensive approach to managing subscribers, and I found it to be a powerful tool for organizing my email lists. The platform allows you to create both dynamic segments and static groups, giving you flexibility in how you organize your contacts. Dynamic segments automatically update by adding new subscribers who meet certain criteria—perfect for targeting based on actions like clicks, purchases, or other behaviors. Static groups, however, are manually managed, but this flexibility allowed me to organize my contacts based on specific interests or campaign needs.

What really stood out to me was MailerLite’s automation features. I could automatically move a subscriber from one group to another after they engaged with my content or made a purchase. This ability to automate contact management based on subscriber behavior was a game-changer for me. It kept my email list organized, responsive, and up to date without me having to manually track every change.

One thing I did find a little confusing, though, was MailerLite’s terminology. They refer to “groups” as “tags”, which threw me off at first. Once I got the hang of it, though, it wasn’t a big deal, but it’s something to be aware of.

Pros:

• Dynamic segments automatically update based on specific criteria
• Manual static groups for targeted segmentation
• Advanced automation to manage contacts based on actions
• Great flexibility to organize contacts and create tailored campaigns

Cons:

• Terminology (e.g., “tags” for groups) might be a bit confusing at first

Winner: MailerLite
When I compare Brevo and MailerLite for lists and segmentation, MailerLite edges ahead for me. While Brevo offers a simple and effective way to segment lists and automate processes, MailerLite provides more advanced segmentation tools with its dynamic segments, and the ability to automate list management based on subscriber behavior. The flexibility of tags (groups) and automation features in MailerLite gave me more control over my campaigns and helped me keep my email list organized in a way that felt more personalized and responsive.

MailerLite: 4 – Brevo: 1

Email Automations: Which One Lets You Work Smarter, Not Harder?

MailerLite

When I first explored MailerLite’s email automation, I was really impressed by how simple yet effective it is. MailerLite allows you to set up automated emails based on actions like email opens, clicks, or even more advanced criteria like custom fields and segments. It’s perfect if you want to send targeted emails without having to do everything manually.

One of my favorite features was A/B testing, which lets you test different subject lines or content to see which one performs better. It’s super useful for optimizing campaigns, and I loved how easy it was to set up. Another bonus? Automation is available on the free plan, so even if you’re just getting started, you can take advantage of this powerful tool without paying a cent.

However, I did find that MailerLite’s automation is a bit basic when compared to some of the more advanced features on other platforms. If you’re running an e-commerce business or need really complex triggers and workflows, you might run into some limitations here. But for simple, targeted email sequences, it gets the job done beautifully.

Pros:

• Automations based on actions like opens, clicks, and custom fields
• A/B testing for subject lines and content
• Automation available even on the free plan
• Flexible, easy-to-use interface

Cons:

• Lacks some advanced triggers needed for more complex workflows (e.g., e-commerce-specific automations)

Brevo

When I tried Brevo’s email automation features, I was genuinely impressed by how advanced and flexible they were. You can set up automated emails based on contact data, email engagement, web behavior (using tracking on your website), and even eCommerce activity. This was a game-changer for me, especially when I wanted to create highly personalized campaigns based on real-time user behavior.

One of the coolest features I found was the ability to create advanced workflows. For example, after a live chat session ended, I could automatically send a follow-up email asking, “Can we stay in touch?” Or, if someone attended an online meeting, I could send them an email with a discount for their next session. Plus, Brevo offers features like lead scoring, so I could prioritize high-value leads, and campaign testing to test my emails before going live.

Brevo’s “Best time” feature, which sends emails at the optimal time based on past performance, was also a huge plus. Honestly, I was surprised by how much Brevo had to offer, considering its affordability. It really gave me the power to set up sophisticated workflows without the hefty price tag that comes with some other platforms.

Pros:

• Advanced triggered campaigns based on data, behavior, and eCommerce activity
• Integration with live chat, meetings, and other features
• Lead scoring to prioritize high-value leads
• “Best time” feature for optimizing send times
• Campaign testing before activation

Cons:

• Advanced features like web behavior tracking are on higher-tier plans

Winner: Brevo
In this battle of email automation, Brevo comes out on top for me. Its advanced workflows and triggered campaigns based on things like web behavior and eCommerce activity give it an edge, especially for businesses that need more customization. While MailerLite is solid and great for basic automations, especially if you’re starting out or working with a smaller business, Brevo offers more flexibility and sophistication for larger or more complex email strategies.

Brevo: 2 – MailerLite: 4

Reports: Who Tracks Your Success Better?

MailerLite

When it comes to tracking the success of my email campaigns, I’ve found MailerLite to be both simple and effective. The dashboard is clean and easy to navigate, making it super simple to track key metrics like open rates, click-through rates, and even unsubscribes. I love how MailerLite lets me compare results over different time periods—this helps me figure out what’s working and what’s not without feeling like I’m drowning in data.

For those running eCommerce stores, MailerLite takes things up a notch by tracking data from platforms like Shopify and WooCommerce. This gives you insights into how well your products are performing via email campaigns. Plus, the click-maps and geolocation data are super handy because they show where your clicks are coming from and help you understand your audience’s behavior more deeply.

I really appreciate how straightforward everything is with MailerLite. It’s not overly complicated, and you get the most important metrics in one place. However, it’s worth noting that MailerLite doesn’t track social media activity. So, if you’re running campaigns across multiple channels, you’ll need to rely on other tools for that part of the data.

Pros:

• Simple, easy-to-read dashboard for tracking email performance
• Compare results over time to gauge progress
• Tracks eCommerce data for Shopify and WooCommerce
• Click-maps and geolocation insights for deeper analysis

Cons:

• Doesn’t track social media activity

Brevo

When I switched to Brevo, I was pleased to find that it offers solid reporting features as well. It provides all the essential data, such as open rates, click-through rates, and bounce rates, and even integrates with Google Analytics, so you can dive deeper into conversion tracking. This integration allows you to get a full picture of how your campaigns are impacting your business, especially if you want to track things like sales and revenue.

For eCommerce stores, Brevo does offer some helpful insights, including purchase behavior and revenue tracking, which is great for businesses looking to optimize their email campaigns for sales. However, I found the reporting interface a bit less user-friendly compared to MailerLite. It’s not as visually appealing, and it took me a little while to get comfortable navigating through the reports.

Another thing to note is that while Brevo offers advanced analytics, many of these features are only available on their higher-tier plans, which might be a drawback for those on the lower pricing tiers. That said, once you get access to these advanced features, they can really help you dig into campaign performance.

Pros:

• Integrates with Google Analytics for deeper tracking of conversions
• Provides eCommerce insights, including purchase behavior and revenue tracking
• Solid reports for tracking core email metrics like opens, clicks, and bounces

Cons:

• Reports are less user-friendly than MailerLite’s
• Advanced analytics are limited to higher-tier plans

Winner: MailerLite
In the reports department, MailerLite edges out Brevo for me. Its user-friendly dashboard makes tracking success a breeze, especially for beginners or small businesses. I also really liked how easy it was to compare results over time and get deep insights into click behavior and geolocation. However, if you need more complex tracking or Google Analytics integration, Brevo certainly holds its own—but you’ll have to deal with a less intuitive interface unless you upgrade to a higher plan.

MailerLite: 5 – Brevo: 2

Deliverability: Who Gets Your Emails in the Inbox?

When it comes to email marketing, deliverability is everything. After all, what’s the point of sending a well-crafted email if it never reaches your subscribers’ inboxes? Good deliverability ensures that your emails actually make it into the inbox, rather than being lost in the spam folder or getting blocked entirely.

We’ve been tracking the deliverability of the providers we review for several years, and let me tell you—it’s one of the most important factors to consider when choosing an email marketing tool.

Here are the results from our bi-annual deliverability tests conducted between March 2021 and January 2023:

MailerLite

• Overall Deliverability Rate: 95.24%

Brevo

• Overall Deliverability Rate: 74.7%

As you can see, MailerLite pulls ahead with a solid 95.24% deliverability rate, which is significantly higher than Brevo’s 74.7%. For email marketers, MailerLite‘s high deliverability rate means your campaigns are more likely to land in subscribers’ inboxes, ensuring that your efforts pay off.

But why does this matter so much? Well, high deliverability helps maintain your sender reputation, and that’s crucial for long-term email success. If your emails end up in the spam folder, your open rates and engagement will plummet. With MailerLite, you’re more likely to get your emails into the inbox, where they can actually be read and acted upon.

Winner: MailerLite

It’s a pretty clear win for MailerLite in the deliverability department. Their consistent performance with a 95.24% deliverability rate means your emails stand a better chance of reaching your audience, making MailerLite the go-to choice if inbox placement is a top priority.

MailerLite: 6 – Brevo: 2

Pricing: Who’s Offering the Better Deal?

MailerLite

When it comes to pricing, MailerLite truly knows how to offer an unbeatable deal, especially for growing businesses. If you’re just starting out, their Free plan is a game-changer. It gives you 12,000 emails per month and allows you to manage up to 1,000 subscribers. For those who don’t want to pay a dime while exploring email marketing, this is perfect.

Now, once you start growing (because we all want to scale up, right?), the Growing Business plan kicks in at just $15/month for 500 contacts and unlimited emails. This plan is ideal for businesses that need to send regular campaigns and don’t want to worry about reaching email limits. Plus, MailerLite’s Advanced plan at $30/month gives you even more cool features like pop-ups and HTML editing. And if you’ve got a massive list, their Enterprise plan offers custom pricing that can scale with your business as you grow.

Pros:

• Free plan with 12,000 emails/month for 1,000 subscribers
• Affordable paid plans starting at $15/month for unlimited emails
• 15% discount on annual plans (because who doesn’t love a good discount?)
• Scales with your business—no need to change platforms as you grow

Cons:

• Pricing increases as your list grows, so you’ll see some bumps as you expand (but still very competitive)

Brevo

Now, let’s talk Brevo. Don’t get me wrong, Brevo is affordable and all, but when you dig into the pricing, it’s not as straightforward for every type of business. The Free plan gives you 9,000 emails per month, but with a 300 emails/day cap. That’s plenty if you’re just starting out, but you might quickly find yourself hitting limits if you’re running larger campaigns.

The Starter plan at $29/month gives you 20,000 emails/month, but that only covers 500,000 contacts—so if you’re growing fast, you may hit a roadblock. And while the pay-per-email model is great for smaller businesses, it might get tricky to manage if you’re sending a lot of emails regularly. You’ll find that Brevo’s advanced features, like behavior tracking, only kick in at higher-tier plans.

Pros:

• Affordable pricing for smaller businesses with lower email sending needs
• Pay-per-email model is perfect for large lists but low sending frequency
• Free plan with 9,000 emails/month

Cons:

• Limited features on the free plan
• Some advanced features are locked behind higher-tier plans
• Daily email cap might restrict those who want to send lots of emails regularly

Pricing Comparison: MailerLite vs Brevo

Winner: MailerLite – The Clear Champion

After comparing the two, it’s pretty clear that MailerLite takes the win for pricing. While Brevo is an affordable choice, MailerLite offers more bang for your buck, especially with its Free plan and the $15/month Growing Business plan that gives you unlimited emails—perfect for businesses of all sizes. Plus, the 15% annual discount is like icing on the cake.

For those looking for affordability, scalability, and flexibility, MailerLite comes out on top. Its pricing is simple, transparent, and offers plenty of options as your business grows. On top of that, you don’t have to sacrifice features to stay within your budget. Brevo has some solid offers, but when it comes to overall value for money, MailerLite has the edge.

So, if you’re looking to grow without breaking the bank, MailerLite is the clear winner!

MailerLite: 7 – Brevo: 2